Energy storage providing auxiliary service at the user-side has broad prospects in support of national polices. Three auxiliary services are selected as the application scene for energy storage participating in demand management, peak shaving and demand response. Considering the time value of funds, the user-side energy storage economy model is built. The model comprehensively considers the delayed transformation income, the government subsidy income, the auxiliary service income and the whole-life-cycle cost factor. According to the cost and benefit analysis, an energy storage optimization configuration model is proposed. The model takes maximum revenue of industrial user in energy storage’s whole-life-cycle as the objective function. Then, the Cplex solver is employed to solve the model. In addition, four indexes are utilized to evaluate the financial effect brought by the user-side energy storage. Finally, the revenue and configuration results of the four types of battery energy storage are calculated to verify the validity of the proposed model. In comparison to the value of evaluation index, planning suggestions are provided for the user-side energy storage providing different auxiliary services. Moreover, the conditions of profit and worthwhile investment are obtained through sensitivity analysis of energy storage providing peak shaving service.