Economic and Non-economic Satisfaction as Outcomes of Micro-enterprises’ Perceived Value from Banking Relationships

Zietsman, M. M.; Mostert, Pierre; Svensson, Göran

doi:10.1080/1051712x.2020.1787027

Cited by 7 publications

(4 citation statements)

References 122 publications

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“…The results are also supportive ofZietsman et al (2023) research on micro Enterprise consumers' perception regarding PV in banking services. Their findings indicated that banks could enhance consumers' favourable/positive perceptions regarding SQ and value (PV) if banks would charge fair prices.…”

supporting

confidence: 80%

Nexus Among Online Banking Services, Perceived Value and Consumer’s Post-Adoption Behaviour

Butt,

Umair

2023

J. Asian Dev. Studies

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In the present era of the Industry 4.0 revolution, digitalization has transformed the operations of businesses, organizations and the banking industry as well. The success of the banking industry can’t be determined without advancement in ICT and online banking services (ONBS). Hence, banks must acknowledge alterations in Consumer adoption behaviour for the survival and sustainability of business operations in this digital Industry 4.0 era. Therefore, the current study intends to explore the nexus between online-banking service quality (OBSQ), Consumer’s perceived value (CPV) of the service provision, and their post-adoption behaviour intentions (CPBI). This study employs a quantitative approach and cross-sectional design. Data is collected from 278 clients who avail of online banking services from Pakistani Banks through a structured questionnaire. Data is analyzed using SPSS and Hayes process macro to perform mediation regression analysis. Study findings supported the mediation of CPV in OBSQ and CPBI relation. This research contributes to both management and academia, as the induction of digital technology in banking services in Industry 4.0 is imperative to facilitate banking consumers. Management must know factors which influence Consumer’s behaviour and ultimately result in their long-term retention with the same bank.

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supporting

confidence: 80%

Nexus Among Online Banking Services, Perceived Value and Consumer’s Post-Adoption Behaviour

Butt,

Umair

2023

J. Asian Dev. Studies

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“…However, once positive economic satisfaction is secured, parties to the relationship will desire non-economic satisfaction, such as positive relationship quality, the establishment of trust between partners, and open and engaging two-way communication (Glavee-Geo, 2019; Mpinganjira et al, 2017). Zietsman et al (2020a) affirmed the positive relationship between economic and non-economic satisfaction. Therefore, it is hypothesised that:…”

Section: Economic and Non-economic Satisfactionmentioning

confidence: 99%

Economic and non-economic satisfaction as interlocking constructs in B2B sales relationships

Ferro-Soto,

Padin,

Roberts-Lombard

et al. 2024

South African Journal of Business Management

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Purpose: This study tests a research model that reflects the nomological relationship between satisfaction as a two-dimensional construct and continuity, coordination, and cooperation in business-to-business (B2B) sales relationships.Design/methodology/approach: The study sample comprised small- and medium-sized companies across industries in Spain. In total, 237 satisfactorily completed questionnaires were obtained for data analysis. Structural equation modelling was applied to secure the development of the study’s results.Findings/results: The results revealed that sales managers should reach agreements with their partners to put in place appropriate coordination mechanisms that contribute to improving efficiency and achieving expected long-term goals.Practical implications: The study guides B2B sales managers on how to establish good interpersonal relationships with partners, foster an atmosphere in which favourable impressions are generated between the parties, treat each other with respect and promote open sharing of information that avoids distrust and fear of the appearance of opportunistic behaviour.Originality/value: This study provides an extended foundation of the structural properties with intermediary constructs between economic satisfaction and non-economic satisfaction based on a seller’s perspective. This is significant, seeing that most extant studies have explored the constructs proposed from a buyer’s perspective.

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“…They encompass a variety of more specific constructs, often adapted to specific research contexts, e.g. specific services (banking: Faroughian et al , 2012; Zietsman et al , 2020; engineering: Lapierre et al , 1999), industries (freight forwarding: Gil-Saura et al , 2018) or types of relationship (manufacturer–distributor relationships; Nguyen and Nguyen, 2011).…”

Section: Conceptual and Theoretical Backgroundmentioning

confidence: 99%

“What’s it really worth?” A meta-analysis of customer-perceived relationship value in B2B markets

Geiger

Naacke

2022

JBIM

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Purpose Research on customer-perceived relationship value (CPRV) in business-to-business (B2B) markets has flourished over the past two decades. This paper aims to meta-analytically take stock of this research stream. It creates a comprehensive overview of the theoretical bases of CPRV research and establishes CPRV in its nomological network. The latter includes relationship benefits and sacrifices, offer quality, trust, switching costs, satisfaction, commitment, loyalty and salience of alternatives. Meaningful boundary conditions of the links to and from CPRV emerge from this research. Design/methodology/approach To locate suitable primary studies for inclusion in this meta-analysis, a comprehensive literature search was performed. Selection criteria ensured that only suitable B2B samples were included. Meta-analytical random and mixed-effects models were performed on a sample of k = 83 independent data sets from 94 primary publications, with a total n = 22,305. Findings All constructs are strongly related to CPRV in the expected direction, except for switching costs and salience of alternatives with a moderate relationship and relationship sacrifices with a non-significant mean association. Firm type (manufacturing, non-manufacturing), key informant role (purchaser, non-purchaser), supplier offering type (goods, services) and measurement approach (reflective, formative) function as boundary conditions in the moderation analysis. Originality/value This study is one of the very rare meta-analyses that draws exclusively from B2B marketing primary studies. It summarizes and solidifies the current theoretical and empirical knowledge on CPRV in business markets. The novel inclusion of boundary conditions offers additional insight over primary studies and makes for interesting new research directions.

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Economic and Non-economic Satisfaction as Outcomes of Micro-enterprises’ Perceived Value from Banking Relationships

Cited by 7 publications

References 122 publications

Nexus Among Online Banking Services, Perceived Value and Consumer’s Post-Adoption Behaviour

Nexus Among Online Banking Services, Perceived Value and Consumer’s Post-Adoption Behaviour

Economic and non-economic satisfaction as interlocking constructs in B2B sales relationships

“What’s it really worth?” A meta-analysis of customer-perceived relationship value in B2B markets

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