Nexus Among Online Banking Services, Perceived Value and Consumer’s Post-Adoption Behaviour
Sadia Butt,
Tahira Umair
Abstract:In the present era of the Industry 4.0 revolution, digitalization has transformed the operations of businesses, organizations and the banking industry as well. The success of the banking industry can’t be determined without advancement in ICT and online banking services (ONBS). Hence, banks must acknowledge alterations in Consumer adoption behaviour for the survival and sustainability of business operations in this digital Industry 4.0 era. Therefore, the current study intends to explore the nexus between onli… Show more
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