Economia Circular em Negócios de Segunda Mão ## Circular Economy in Second-Hand Business

Abstract

A Economia Circular promove práticas de consumo sustentável no setor de vestuário e produtos de segunda-mão, proporcionando reduzir os poluentes e garantir durabilidade dos componentes sem a necessidade de retirar matéria-prima da natureza. As plataformas online podem ser aliadas deste modelo de negócio, pois proporcionam acesso rápido e amplo a esses produtos. O objetivo deste estudo é analisar como os consumidores identificam e percebem as práticas de consumo de produtos de segunda mão, a partir da concepção do modelo de negócios circulares. Foi realizada uma pesquisa com aplicação de questionário eletrônico. Os resultados demonstram que existem práticas de consumo seguindo o modelo circular, mesmo que o conceito se encontre ainda implícito aos negócios de produtos de segunda mão. A preocupação dos indivíduos quanto ao impacto que o consumo exacerbado de produtos pode causar ao meio ambiente e a sustentabilidade do ecossistema é evidenciada, bem como a percepção da busca por meios de consumo que não agridam esse ecossistema. No entanto, essa percepção pelo propósito central do modelo de negócios circulares ainda não está presente de forma consciente quanto aos benefícios que a adoção do modelo de negócios circular pode ofertar, tanto para o meio ambiente, quanto para a sociedade como um todo. ABSTRACTThe Circular Economy promotes sustainable consumption practices in the clothing and second-hand products sector, provides a reduction of the pollutants and ensures component durability without the need to remove raw materials from nature. Online platforms can be associated with this type of business, as they provide quick and wide access to these products. The purpose of this study is to analyze how consumers identify and perceive practices of second-hand products consumption, based on the design of the circular business model. A survey was conducted using an electronic questionnaire. The results demonstrate the existence of consumption practices following the circular model, even though the concept is still implicit to the business of second-hand products. The concern of the individuals about the impact that the excessive consumption of products can cause to the environment and ecosystem sustainability is evidenced, as well as the perception of the pursuit for means of consumption that do not harm this ecosystem. However, this perception for the main purpose of the circular business model is, yet, not consciously present as to the benefits that the adoption of a circular business model can offer, both for the environment and for society as a whole.

The influence of green fashion products on the achievement of the 12 Sustainable Development Goals for masters and doctoral students

“…Table 4 shows that most of the interviewees have already consumed in thrift stores, which are in line with the statement by Pansera, Comin and Julkovski (2021).…”

“…Thus, it is verified that consumers are influencers of organizational practices and therefore of sustainable activities. This occurs through the consumption of products and services, their maintenance and the way they are discarded (Pansera, Comin and Julkovski, 2021;Ostermann & Nascimento, 2021).…”

“…CE can offer an effective configuration for the balance among the economy, society and the environment, integrating sustainability and business models, as well as helping to change the design of consumption and production. T hus, the circular economy encourages organizations to rethink the use of their resources and can be a leverage practice in emerging economies through radical innovations (Farias;Pinto;Araújo;Menezes & Andrade, 2021;Pansera, Comin, Julkovski; However, the linear consumption model still predominates in the fashion industry, based on the purchase of a large number of parts, with less durability, rapid psychological obsolescence and lower value, resulting in a brief disposal.…”

“…From this perspective, the consumption of used products is also an option to promote environmental sustainability, since the consumption of this type of clothing and accessories reduces the quantity of discarded products (Ostermann & Nascimento, 2021, Pansera, Comin & Julkovski, 2021.…”