“…Until 2022, China owns 56 World Cultural and Natural Heritage Sites recorded on UNESCO’s World Heritage List, making it one of the countries with the most complete types of World Heritage Sites in the world ( Dai et al, 2022 ). Heritage tourism research began in the 1990s with a group of European scholars who were the first to explore the topics like heritage establishment and conservation, and gradually expanded by North American scholars who focused on natural heritage conservation and sustainable development in the context of protected areas and national park systems ( Harvey, 2008 ; Harrison et al, 2020 ; Smith, 2020 ; Gandarillas and McCall, 2021 ; Santoro et al, 2021 ). Since China joined the UNESCO World Heritage Committee, heritage research has gradually flourished and the primary studies can be summarized in the following four themes: fundamental issues of heritage sites and sustainable development ( Shen and Chou, 2021 ; Zhang and Lee, 2022 ; Zhou et al, 2022 ), heritage tourists ( Fang et al, 2021 ; Gao et al, 2021 ; Xu et al, 2022 ), benefits of heritage tourism stakeholders and heritage communities ( Chen, 2022 ; Zhang and Brown, 2022 ) and heritage tourism activities ( Zhang and Lee, 2022 ).…”