2014
DOI: 10.5539/ibr.v8n1p145
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ECA: An E-commerce Consumer Acceptance Model

Abstract: The paper starts from the hypothesis that consumers' purchase decisions are strongly influenced by other members of social network and in particular by people with the same interests, social affinity, their centrality in the network and the electronic word of mouth. Starting from an analysis of literature on user acceptance, we developed a model called E-Commerce Consumer Acceptance -ECA that takes into account specific elements that influence consumer acceptance in the context of the online social networks. T… Show more

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Cited by 7 publications
(4 citation statements)
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“…Recent years have seen a growing interest in research on B2C models. An important aspect is the understanding of consumer online buying behaviour in the initial and post-acceptance stages (Ferri et al, 2013;Guzzo et al, 2015Guzzo et al, , 2016. Moreover, a key element for adoption is that generally, people tend to rely on the opinion of those who are considered leaders or experts in a particular field.…”
Section: Business Models In the Sharing Economymentioning
confidence: 99%
“…Recent years have seen a growing interest in research on B2C models. An important aspect is the understanding of consumer online buying behaviour in the initial and post-acceptance stages (Ferri et al, 2013;Guzzo et al, 2015Guzzo et al, , 2016. Moreover, a key element for adoption is that generally, people tend to rely on the opinion of those who are considered leaders or experts in a particular field.…”
Section: Business Models In the Sharing Economymentioning
confidence: 99%
“…Several governmental agencies have launched an effective development programs to improve the local ecommerce industry in Saudi Arabia. (Guzzo, Ferri, & Grifoni 2014) For example, the Ministry of Commerce and Investment (MCI) and its associated agencies are working to create good environment for ecommerce by updating regulatory policies and frameworks, increase customer satisfaction in e-commerce transactions, and enhance SMEs, however the researcher has found through reviewing the previous studies related to study topic and other periodical and reports that Saudi consumer still has a lack of confidence in E-commerce practices due to several reasons like lack of laws and legislation which protect him from using the electronic technology along with other factors may be also effect on ecommerce practices at kingdom of Saudi Arabia (Abed, S., Dwivedi, Y. & Williams, M. 2015).…”
Section: -Research Problemmentioning
confidence: 99%
“…Crowdsourced reviews enable consumers to collect information concerning products and services they intend to purchase. In particular, with the exponential growth of social media use, people's behaviours are increasingly influenced by other consumers' opinions and suggestions, mainly in the case of purchasing decisions [2][3][4]; therefore, the online reviews' persuasiveness, connected with credibility, is crucial. These concepts also characterize the online travel communities, as consumers usually share their travel experiences and search for information and suggestions from other travellers [5][6][7].…”
Section: Introductionmentioning
confidence: 99%