E-retailing Ethics in Egypt and Its Effect on Customer Repurchase Intention

Agag, Gomaa; Elbeltagi, Ibrahim

doi:10.1007/978-3-662-44208-1_1

Cited by 11 publications

(12 citation statements)

References 81 publications

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“…power distance, uncertainty avoidance, individualism, and masculinity) and religiosity in forming consumer ethical ideology (idealism and egoism) as well as the influence of consumer's ethical ideology on his/her perceptions regarding the deceptive practices of online retailers (e.g. Swaidan et al, 2008;Khalifa and Liu, 2004;Loi et al, 2012;Ramsey et al, 2007;Vitell et al, 1993;Fatoki, 2014;Kung and Huang, 2013;Agag and Elbeltagi, 2014;Agag et al, 2016;Agag and El-Masry, 2016a,b). Three factors, namely, power distance, uncertainty, religiosity, individualism, and masculinity Swaidan et al, 2008;Malloy et al, 2014) stand out as important factors forming online customer ethical ideology.…”

Section: Conceptual Model and Hypothesesmentioning

confidence: 99%

Cultural and religiosity drivers and satisfaction outcomes of consumer perceived deception in online shopping

Agag

El‐Masry

2016

Internet Research

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Purpose – The purpose of this paper is to develop and test a model that focuses on the cultural and religiosity drivers and satisfaction outcomes of consumer perceptions about online retailers’ deceptive practices. It specifically investigates: the role of cultural orientation and religiosity in forming consumer ethical ideology; the link between the consumer’s ethical ideology and his/her perceptions regarding the deceptive practices of online retailers; and the effect of perceived deception on consumer satisfaction. Design/methodology/approach – The paper is based on a quantitative survey conducted among 468 Egyptian consumers aged 18 and above. These were measured on a five-point Likert scale. To test the hypothesized relationships among the constructs of the model, structural equation modelling was employed. Findings – The study confirmed that power distance, uncertainty avoidance, and religiosity are important in forming idealistic attitudes, while both individualism and masculinity lead to an egoistic attitude. Idealism was observed to have a positive association with consumer perceived deception, while egoism was found to negatively affect consumer perceived deception. Finally, it was revealed that the perceptions of consumer about the deceptive practices of online retailing decrease consumer satisfaction. Originality/value – This research puts together in a single model both antecedents and outcomes of the perceptions of consumer about the deceptive practices of online retailing; concurrently examines the role of cultural orientation, religiosity, and ethical ideology of the consumer in forming ethical attitudes and responses; focuses on the instrumental role of cultural characteristics on consumer ethical perceptions from the perspective of the individual, rather than the society as a whole; and provides useful examination of the effects of perceived deception on consumer satisfaction.

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Section: Conceptual Model and Hypothesesmentioning

confidence: 99%

Cultural and religiosity drivers and satisfaction outcomes of consumer perceived deception in online shopping

Agag

El‐Masry

2016

Internet Research

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“…For instance, findings from Darke and Ritchie (2007) showed that deceptive advertising engenders buyers' distrust. A number of studies (Ingram et al 2005;Ramsey et al 2007;Riquelme and Roman 2014;Agag and El-Masry 2016b;Agag and Elbeltagi 2014) found that deceptive selling actions decrease customer satisfaction and trust. We hypothesize that in the B2B context, when buyers believe that the online service provider is engaging in deceptive actions, such perceptions will lead to reduced relationship quality.…”

Section: Non-deception and Relationship Qualitymentioning

confidence: 99%

E-commerce Ethics and Its Impact on Buyer Repurchase Intentions and Loyalty: An Empirical Study of Small and Medium Egyptian Businesses

Agag

2017

J Bus Ethics

Self Cite

104

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The theoretical understanding of e-commerce has received much attention over the years; however, relatively little focus has been directed towards e-commerce ethics, especially the SMEs B2B e-ecommerce aspect. Therefore, the purpose of this paper is to develop and empirically test a framework that explains the impact of SMEs B2B e-commerce ethics on buyer repurchase intentions and loyalty. Using SEM to analyse the data collected from a sample of SME e-commerce firms in Egypt, the results indicate that buyers' perceptions of supplier ethics construct is composed of six dimensions (security, non-deception, fulfilment/reliability, service recovery, shared value, and communication) and strongly predictive of online buyer repurchase intentions and loyalty. Furthermore, our results also show that reliability/fulfilment and non-deception are the most effective relationship-building dimensions. In addition, relationship quality has a positive effect on buyer repurchase intentions and loyalty. The results offer important implications for B2B e-commerce and are likely to stimulate further research in the area of relationship marketing.

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Section: Discussionmentioning

confidence: 99%

“…For example, Agag and Elbeltagi (2014) discussed the internet's impact on retailing from globalization, human resources, consumer behavior, and retail formats. Agag and Elbeltagi (2014) have provided a framework to systematically view the internet's impact on the retail market. Roberts and Zahay (2012) categorized the unique characteristics of the internet for retail applications from three dimensions: technology infrastructure, channel integration, and market information.…”

Section: Discussionmentioning

confidence: 99%

Exploring the use of Online Marketing Strategies and Digital Media to Improve the Brand Loyalty and Customer Retention

Nuseir¹

2016

IJBM

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As a marketing tool, internet and digital media is a significant strategic weapon which goes beyond borders and targets the specific audience in accordance to the consumer needs. It is not dependent on the location, area or region and free of all the temporal restrictions. This study focused on identifying the impact of the online internet and digital media marketing strategies in creating the brand loyalty and retaining the existing and new customers. This research was to explore the depth of internet and figure out the possible outcomes and benefits of using internet and digital media as a marketing tool. The study opted a primary quantitative method and conducted a survey of 200 consumers and results affirmed that internet is useful marketing tool which helps and assist the companies to target specific and their targeted audience to promote their brand or product and also retain their new and existing consumers. The study has finally revealed that internet marketing and digital media marketing facilitates the companies and brands to increase their popularity and make loyal customers.

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E-retailing Ethics in Egypt and Its Effect on Customer Repurchase Intention

Cited by 11 publications

References 81 publications

Cultural and religiosity drivers and satisfaction outcomes of consumer perceived deception in online shopping

Cultural and religiosity drivers and satisfaction outcomes of consumer perceived deception in online shopping

E-commerce Ethics and Its Impact on Buyer Repurchase Intentions and Loyalty: An Empirical Study of Small and Medium Egyptian Businesses

Exploring the use of Online Marketing Strategies and Digital Media to Improve the Brand Loyalty and Customer Retention

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