Exploring the use of Online Marketing Strategies and Digital Media to Improve the Brand Loyalty and Customer Retention

Abstract

As a marketing tool, internet and digital media is a significant strategic weapon which goes beyond borders and targets the specific audience in accordance to the consumer needs. It is not dependent on the location, area or region and free of all the temporal restrictions. This study focused on identifying the impact of the online internet and digital media marketing strategies in creating the brand loyalty and retaining the existing and new customers. This research was to explore the depth of internet and figure out the possible outcomes and benefits of using internet and digital media as a marketing tool. The study opted a primary quantitative method and conducted a survey of 200 consumers and results affirmed that internet is useful marketing tool which helps and assist the companies to target specific and their targeted audience to promote their brand or product and also retain their new and existing consumers. The study has finally revealed that internet marketing and digital media marketing facilitates the companies and brands to increase their popularity and make loyal customers.

Analisisi Peran Mediasi Kepuasan Nasabah Pada Hubungan Digital Marketing Dan Brand Loyalty Pada Bank Jateng Cabang Wonosobo

“…Selanjutnya, nilai loyalitas merek tidak hanya terletak pada niat membeli kembali pelanggan, tetapi juga karena pelanggan setia merek bersedia membayar harga yang lebih tinggi dan kurang sensitif terhadap fluktuasi harga (Nuseir, 2016dan Ngabiso et al, 2021. Hal ini baru saja dikonfirmasi oleh (Casteran et al, 2019) yang menyatakan bahwa harga tidak lagi menjadi kriteria pengambilan keputusan konsumen yang dominan di Afrika Selatan; merek dan loyalitas merek sekarang sangat mempengaruhi proses pengambilan keputusan…”

Fuzzy-Trace Theory and Risky Decisions in The Setting of The Digital Economy

“…In some previous studies it has been shown that trust in online vendors is influenced by brands (Grewal et al, 2011;Li & Ling, 2016). New-V endorse who do not yet have a well-known name or brand must look for creative ways to increase and capture the trust of online consumers (Corley et al, 2013;Nuseir, 2016) define that online consumer trust in unknown vendors requires a process that will change consumers' perceptions. The efforts of online vendors to communicate and ensure the security of transactions, will have an effect on increasing consumer confidence and the intention to do online shopping.…”

Remote work : the necessity of today

“…Given the recent changes in the business environment, sticking with existing model is unlikely to work. All organizations need to be more nimble and responsive, and it is vital that they are more reactive to ideas and input from customers than they have been in the past (Mohammed T. Nuseir, 2016).…”