E-marketing

Frost, Raymond D.; Fox, Alexa K.; Strauss, Judy

doi:10.4324/9781315189017

Cited by 32 publications

(34 citation statements)

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“…Number of Facebook users. Source: We combine figures from three sources: Frost and Strauss (2016), https://www .internetworldstats.com/), https://www.nickburcher.com/ and information that Maria Petrova kindly shared with us for 47 countries from 2008 to 2012. We build an unbalanced panel for 115 countries.…”

Section: Continued On Next Pagementioning

confidence: 99%

Facebook Causes Protests

Fergusson

Molina

2019

SSRN Journal

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The views expressed herein are those of the authors and do not necessarily reflect the views of the Latin American and the Caribbean Economic Association. Research published in this series may include views on policy, but LACEA takes no institutional policy positions. LACEA working papers are circulated for discussion and comment purposes. Citation of such a paper should account for its provisional character. A revised version may be available directly from the author.

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Section: Continued On Next Pagementioning

confidence: 99%

Facebook Causes Protests

Fergusson

Molina

2019

SSRN Journal

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“…M-marketing is considered as any marketing activity that can be performed through mobile technologies, following the definition of e-marketing provided by Frost et al (2019). M-marketing can be divided into two categories: push and pull marketing (Andrews et al , 2016).…”

Section: Conceptual Backgroundmentioning

confidence: 99%

“…Permission-based marketing activities address consumers' privacy concerns and they facilitate personalized communications with customers (Krafft et al , 2017). Considering the evidence that email marketing campaigns are more effective when the recipients have agreed to opt-in (Frost et al , 2019), it may be assumed that permission-based marketing is appropriate for push m-marketing activities, too. In that respect, the present paper does not focus on the segment that has a negative attitude towards m-marketing.…”

Section: Conceptual Backgroundmentioning

confidence: 99%

The influence of m-marketing tools on consumer buying process: evidence from the dining sector

Patsiotis

Atik²,

Perrea

2020

IJRDM

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PurposeThis paper explores the potential impact of mobile marketing tools on consumer buying behaviour within the context of dining. The aim is to examine the influence of mobile marketing tools through their different functions on the stages of the consumer buying process. The study addresses a lack of relevant research with evidence from both customer and supplier perspectives.Design/methodology/approachThe mobile tools that are found useful for dining were considered in this study. Qualitative interviews with marketers and consumer opinion leaders were conducted, given the limited extant research.FindingsThe results reveal that mobile marketing tools influence consumers' decision-making differently and their effect varies according to the customer type. Additionally, it shows that loyalty has a direct influence on mobile marketing effectiveness, as the decision-making process of loyal customers is more affected by mobile marketing tools than the non-loyal customers.Research limitations/implicationsThe limitations are mainly based on the qualitative nature of this study and are relevant to the research context. Further research could examine these findings in different service and geographical contexts.Practical implicationsMarketing activity through the smartphone should focus on loyal customers and opinion leaders with the use of appropriate mobile tools.Originality/valueThe study provides empirical evidence on the variable influence of mobile marketing tools on consumer decision-making and develops a conceptual framework. It is also found that loyalty is an important factor that positively affects smartphone tools adoption.

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“…Customers prefer using virtual stores because it enables them to purchase quickly as virtual stores provide customers with information about the product they are searching for. Virtual stores also affect customers' purchasing decision because they provide customers with adequate information about products (Frost and Strauss, 2016;Chong et al, 2016).…”

Section: Virtual Storesmentioning

confidence: 99%

The attitude of Jordanian customers towards virtual stores

Abuhashesh

Mohammad

Khasawneh

2019

IJIMB

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The present study aims to explore the attitude of Jordanian customers towards virtual stores. The study was conducted during October, 2018. The population of the study involved all Jordanian customers. A questionnaire was developed to collect the data. The study sample consisted of 319 customers who received the questionnaires which were all retrieved. Thus, the response rate was 100%. However, 32 questionnaires were excluded because they were not fully filled. Thus, the sample consisted of 287 Jordanian customers. The findings reveal that the majority of the Jordanian customers have positive attitude towards virtual stores as they believe that such shops save their time and money and provide excellent customer service. Thus, the researchers recommend enforcing legislations that protect e-customers in Jordan.

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E-marketing

Cited by 32 publications

References 0 publications

Facebook Causes Protests

Facebook Causes Protests

The influence of m-marketing tools on consumer buying process: evidence from the dining sector

The attitude of Jordanian customers towards virtual stores

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