E-Marketing Practices from Jordanian Tourism Agencies Perspectives

Abstract

The article aims at providing a deep understanding of electronic marketing practices and investigating the current status of e-marketing (benefits, tools, and barriers) in Jordanian tourism agencies. Methodologically, the article adopts a qualitative design to achieve its objectives. In-depth interviews are employed to generate data. The purposive sample is used to choose the target interviewees. Eight executives from different tourism agencies have been selected to conduct the interviews. The qualitative data of each interview have been analyzed using the thematic and textual analysis. Based on a holistic view of the study, the interviews themes have been extracted. The article concludes that cost minimization and time saving are the most important advantages for e-marketing. Moreover, promotional offers information is the most important type of information provided by e-marketing system. Social media and e-mail marketing are the common tools for e-marketing in tourism agencies. However, privacy issues barrier is the major challenge which is encountered by e-marketing practices.

Maintaining Customer Loyalty Using Electronic Customer Relationship Management (E-CRM): Qualitative Evidence from Small Food Businesses in Jordan

“…Small business owners continuously seek to maintain their competitive position in the market as they face a variety of challenges (Mohamad et al, 2014;Harrigan and Miles, 2014;Al-Weshah, 2018). Accordingly, using E-CRM has become more crucial for small business mainly in developing country (Al-Abdallah, 2013).…”

“…I.e. Banking industry (Opara and Opara, 2016;Farooqi and Raza, 2017;Mang'unyi et al, 2017;Al-Weshah, 2017); Hospitality and Tourism (Ismail and Hussin, 2016;Mang'unyi, 2017;Al-Weshah, 2018); Telecommunication industry (Harb and Abu-Shanab, 2004;Khaligh, 2012;Al-Weshah et al, 2018). However, few studies were conducted in food industries.…”

“…The eight interviewees were asked to recommend how to enhance consumer loyalty by E-CRM in the food industry and their responses are shown in Table (8). As shown in the table (8), most of the interviewees stated most interviewees stated that complaints handing and post sales services are most critical tactics to enhance customer loyalty. Moreover, customer follows up and maintains customer relationship are classified in the second rank to enhance customer loyalty.…”

Digital marketing strategies and international patients’ satisfaction: an empirical study in Jordanian health service industry

“…Overall, there are numerous e-marketing techniques are available, for example e-mail marketing, social media marketing, banner advertising, website marketing, search engine optimization (SEO), and mobile marketing (Dehkordi et al, 2012;Kaur et al, 2015;Al-Weshah, 2018). For this study, the SEO, social media networks, and e-mail marketing were adapted as main techniques to understand the digital marketing practices in HSOs.…”

Training Needs Assessment for Small Businesses: The Case of the Hospitality Industry in Jordan

“…Therefore, employees in the hospitality industry play a major role in delivering service quality as part of small business performance (Al-Weshah, 2018;Juan, 2017;Baum, 2015;Tracey, 2014). Owners and managers of small businesses worldwide should start to recognize the importance of employees for their businesses, and they should acknowledge that more attention must be paid to employees' capabilities in order to empower and enhance their skills to deliver high quality service (Zhao et al, 2004;Rawashdeh, 2018).…”