This study is designed to assess and identify the status of hospitality training needs, methods and potential challenges within the hospitality industry, in order to recognize gaps and develop training programmes that address and enhance the competitiveness of small businesses within it. A qualitative approach was employed, whereby face-to-face and semi-structured interviews were conducted with 60 owners and managers of small businesses in the hospitality industry. Using thematic analysis, the study concludes that communication skills, especially foreign languages, are the most the important training need at both managerial and operational levels. Moreover, the study found that on-the-job training is one of the most important training methods. Furthermore, a lack of training budgets is found to be the most critical challenge to training. The study provides empirical evidence and practical implications for decision-makers in the hospitality industry.
The most noteworthy consequences of the COVID-19 pandemic were on the tourism & hospitality sector, which left thousands of individuals without jobs worldwide. In Jordan, this sector was profoundly impacted contrasted with different sectors and left a high impact on the sector employees. The objective of this research is to investigate the effect of the COVID-19 pandemic on the employees of the tourism & hospitality industry. Cross-sectional survey was utilized to accomplish the objectives of this research. The questionnaire was used as a tool to collect data. The questionnaire was distributed online to the employees of the tourism sector. The sample was composed of 411 employees distributed on different tourism activities. The collected data was entered and analyzed using Stata (ver. 24). The SEM was used to study the effect of different variables. Most of the respondents were males of intermediate to high ages. All the respondents suffered from high fear of the COVID-19 pandemic. They suffered from stopping working for at least one month to 6 months. The employees’ salaries dropped by varied percentages starting from 25% to complete salary loss. The employees had a positive tendency to help their organizations to pass the COVID-19 pandemic but on the contrary, their organizations were not clear in dealing with them. The fear of the COVID-19 pandemic affects job satisfaction and job security. The study recommended that the tourism sector requires emergency strategies to deal with such a crisis and to ensure sector production.
This study aimed to understand the current condition of tourism product and tourist perceptions in As-Salt City. Quantitative research methodology has been developed to meet the research aims and objectives. The quantitative technique was used based upon the opinion of tourists who visited Salt in order to understand the current condition of tourism product and tourist perceptions in Salt.The result revealed that tourists in Salt were younger than expected especially Jordanian ones and the majority of them were females. Period stayed in Salt was mostly less than one day for the highest percentage of tourists especially for non-Jordanians. The most common reason for coming to Salt was because Salt is close to Amman (the capital of Jordan). After visiting As Salt, most of tourists' especially non-Jordanians had a very positive reaction about Salt and recommended it for others, although they faced some difficulties in it such as bad traffic and other some facilities'.
This study examines approval levels of tourism and hospitality industry employers with regard to the curriculum offered by tourism and hospitality colleges in the Diploma Programs. The investigation involves two objectives: the characteristics of teaching methodology in tourism and hospitality programs and the essential skills and knowledge required by the industry. In this study, a sample of 58 tourism industry establishments listed with the Ministry of Tourism and Antiquities active database in Jordan have taken the questionnaire. Throughout this process, descriptive statistic was used to analyze the data. Results concerning the characteristics of teaching methodology and course content by the industry employers show poor approval level. It was significant that the personal qualities set are of great importance to hospitality and tourism employers. This, the researcher suggests, could be a source of input to curricula for future improvements. The results of the study also show that Jordanian colleges have to ensure that new graduates have adequate practical knowledge and skills. The study recommends that colleges should give more priority to enhancing their programs quality through more involvement of the industry in the design of curricula.
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