e-Lifestyle Confirmatory of Consumer Generation Z

Wıjaya, Tony; Darmawati, Arum; Kuncoro, Andreas Mahendro

doi:10.14569/ijacsa.2020.0111004

Cited by 21 publications

(14 citation statements)

References 31 publications

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“…The need to profile consumers has created a theory of generations X, Y, and Z [58]. Generational profiles are created according to the demographic group of consumers that is associated with the year of birth and different lifestyles.…”

Section: Who Is Generation Z?mentioning

confidence: 99%

Understanding online shopping intention of Generation Z in Serbia

Zekavica¹

2022

Ekonomika preduzeća

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The development of information and communication technologies has influenced the lifestyle of consumers. Online shopping saves time and seemingly money, because it allows consumers to shop from home at any time 24/7/365. Today's consumers are online consumers, but the difference in generations indicates the need for consumers as such to be profiled and analyzed. The fact that 2020 is marked as the Corona year gives special importance to the analysis of online shopping intention. Measures to slow down the pandemic, among other things, were distancing, quarantine, isolation, so online shopping is becoming more convenient or the only possible option. The willingness of consumers to shop in a pandemic has accelerated the online shopping process in many countries and led to the creation of a new pattern of consumer behavior. The subject of this paper is Generation Z, which mostly follows the development of information and communication technologies. The aim of the research is to confirm the connection between the lifestyle of Generation Z, primarily students, as members of the dominant academic environment and online shopping. A well-structured questionnaire adopted from various previous studies was conducted through an online survey of 320 students across Serbia. Consumer lifestyle identification statements include activities, interests and opinions (AIO), where activities relate to a person's daily activities in terms of entertainment, leisure and shopping, interests relate to the importance a person has for fashion, food, recreation, media, and opinions focus on social issues, products, future, culture. The study uses a simple random sampling technique. The study performs a research factor analysis to isolate the factors that have emerged as bearers of consumer lifestyle characteristics.

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Section: Who Is Generation Z?mentioning

confidence: 99%

Understanding online shopping intention of Generation Z in Serbia

Zekavica¹

2022

Ekonomika preduzeća

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“…The Internet and communication technology have encouraged and facilitated daily life [1]. The Internet is also recognized as a critical emerging technology that makes a service more flexible, efficient, and practical [2].…”

Section: Introductionmentioning

confidence: 99%

A Bibliometric Study of Social Media as a e-Government Public Services

Wıjaya¹

2022

SAR Journal

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Social media is used as an essential tool of government communication to the public and a form of service from e-government. This paper aims to identify the scientific development of social media themes in public communication services. This paper used bibliometric technic to investigate the broad overview of media studies on government public services. The analysis includes a citation and co-citation analysis, bibliographical coupling, and co-occurrence analysis. The data is taken from the Scopus database for 2010- 2021 with the source of the journal article type. The analysis results show the dynamics of increasing and decreasing the number of government social media studies. The bibliometric analysis also shows the most contributing journal sources, the most productive authors, the most cited journal articles, co-citations between authors, and clusters of themes that develop from social media themes used by the government in communicating and serving the public.

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“…Nowadays digital platforms have become one of the usual ways for citizens to access goods and services [11], especially for young people [12], [13]. Being one of the elements that are helping to redefine the way we travel, move around the city, get information, shop, make purchases, entertain ourselves, participate in public debates or meet people [14].…”

Section: Introductionmentioning

confidence: 99%

Digital platform based on geomarketing as an improvement in micro and small enterprises

Crisóstomo-Berrocal¹,

Sierra-Liñan

Cabanillas-Carbonell

2022

IJEECS

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After the situation generated by the pandemic caused by COVID-19, micro and small enterprises (MSEs) faced a complex reality, having to cope with business uncertainty. This research proposes a digital platform based on geomarketing as a growth and support strategy for MSEs, with the objective of improving their labor and capital productivity, through the incorporation of the technological factor, which will have a great impact on them, helping them to continue operating and not having to close their businesses. The platform was developed under the agile Scrum methodology because it is adaptable to the constant changes in the mobile application development process, having as indicators labor productivity and capital productivity. Finally, the results revealed that labor productivity increased by 30.86 percent, meaning that, for every hour worked per person, more sales were made. As for capital productivity, it decreased by 1.47 percent, meaning that investment decreased for each value added of each product sold.

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e-Lifestyle Confirmatory of Consumer Generation Z

Cited by 21 publications

References 31 publications

Understanding online shopping intention of Generation Z in Serbia

Understanding online shopping intention of Generation Z in Serbia

A Bibliometric Study of Social Media as a e-Government Public Services

Digital platform based on geomarketing as an improvement in micro and small enterprises

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