E-Commerce Market: Intensification of Development During the Pandemic

Podorova-Anikina, Oksana N.; Karpunina, Evgeniya K.; Gukasyan, Zoya O.; Nazarchuk, Natalia P.; Perekatieva, Tatiana A.

doi:10.1007/978-3-030-93244-2_40

Cited by 10 publications

(4 citation statements)

References 9 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Small and medium organisations predominate in almost every organisation, generating employment, sustainability, and income. On the other hand, Podorova-Anikina et al [36] mentioned that the recent pandemic has been a primary reason for the significant development of e-commerce in business. Therefore, the research here provides a detailed competitive analysis of the impact of the pandemic on the mentioned e-commerce market in different countries.…”

Section: Government Legislation Followed By the E-commerce Sectorsmentioning

confidence: 99%

Sustainable Ground Transportation and the E-Commerce Revolution: Innovations and Challenges at the Intersection

Poo,

Lau,

et al. 2024

Encyclopedia

View full text Add to dashboard Cite

This review paper offers a comprehensive exploration of the symbiotic relationship between sustainable ground transportation and the dynamic realm of e-commerce. It delves into the critical intersection of environmental sustainability, technological innovation, and the evolving landscape of online commerce. This review synthesises cutting-edge technologies and strategies aimed at reducing energy requirements and environmental impacts in ground transportation. It explores advancements in lightweight materials, aerodynamics, and alternative fuels, emphasising their potential to mitigate the environmental footprint of vehicles. Additionally, the transition towards zero-emission vehicles, including battery-operated and fuel-cell vehicles, is analysed, taking into account both short-term and long-term outlooks. Simultaneously, the paper delves into the evolving landscape of e-commerce, which has become an integral part of modern consumer behaviour. It investigates the influence of e-commerce on ground transportation practices, emphasising the importance of efficient logistics, last-mile delivery, and sustainability in meeting the demands of the digital commerce era. By providing a holistic view of the challenges and opportunities at the nexus of sustainable ground transportation and e-commerce, this review paper offers valuable insights for researchers, policymakers, and industry stakeholders striving to shape a more sustainable and responsive future for ground transportation in the digital age.

show abstract

Section: Government Legislation Followed By the E-commerce Sectorsmentioning

confidence: 99%

Sustainable Ground Transportation and the E-Commerce Revolution: Innovations and Challenges at the Intersection

Poo,

Lau,

et al. 2024

Encyclopedia

View full text Add to dashboard Cite

show abstract

“…В частности, О. Н. Подорова-Аникина и др. [16], О. В. Плюсина [17], Е. А. Яковлева и И. А. Толочко [18] дают оценку произошедших под влиянием пандемии изменений в различных секторах экономики и в разрезе продвижения бренда.…”

Section: материалы и методыunclassified

An Innovative Approach to the Organization of the Company's Activities Based on the Use of Digital Technologies for Brand Promotion

Ponomarev,

Krainova,

Moskovtseva

et al. 2024

jour

View full text Add to dashboard Cite

The relevance of the research is determined by the need to adapt the activities of enterprises to the rapidly developing digital environment, which requires regular revision of the promotion strategy and adaptation to the new changing conditions shaping the business landscape. The purpose of the study is to develop an innovative approach to the organization of the company's activities based on the use of digital technologies for brand promotion in the face of changes, as well as to determine the directions of their practical implementation.The objectives of the research are to determine the theoretical and methodological foundations for the formation and implementation of a brand promotion strategy in the company's activities; substantiate the role of digital technologies in the brand promotion strategy of a modern enterprise; develop an innovative approach to the organization of the company's activities based on the use of digital brand promotion technologies.Methodology. The paper uses the method of theoretical analysis, the method of classification, synthesis, deduction and induction. The following practical research methods are used: observation method, analysis of collected data, description, economic analysis, comparison method, systematic approach. The applied empirical research methods include: choosing a platform for posting content, ways and channels of influencing the consumer audience of an Internet resource. The results. The elements of an innovative approach to the organization of an enterprise's activities based on the use of digital brand promotion technologies are revealed: the procedure for analyzing content and determining its compliance with the target audience; segments of the target audience for interaction in the process of brand promotion; main and additional promotion channels; options for creating a communication strategy; metrics used to assess the effectiveness of a brand promotion strategy. The stages of digital content creation are highlighted and the author's recommendations for their improvement are proposed.Conclusions. An innovative approach to brand promotion using digital promotion technologies is presented, the uniqueness of which consists in the use of updated basic elements and digital tools at each stage of the strategy, allowing to increase the adaptability of the enterprise to changing environmental conditions.

show abstract

“…В условиях непрерывного возникновения факторов неопределенности происходят изменения в использовании цифровых технологий населением, предприятиями, органами государственной власти. Изменяются потребности субъектов хозяйственной деятельности и их модели поведения, расширяются возможности и цифровые механизмы взаимодействия [3][4][5][6]. Меняется сам ход цифровизации, его темпы и направления.…”

Section: региональная экономикаunclassified

“…Что касается использования сети Интернет населением, то здесь следует отметить стремительный рост числа сервисов электронной коммерции по приобретению товаров и услуг онлайн (в целом по России рост в 2020 г. составил 10,8 %) [6]. В режиме самоизоляции население начало осваивать сервисы интернет-торговли, активно изучая характеристики предлагаемых товаров и услуг, отслеживая потребительские отзывы и делая осознанный выбор приобретаемых товаров и услуг [5].…”

Section: региональная экономикаunclassified

Specifics of Digitalization in Russia and its Regions under Uncertainty

Hashir

Shvetsova

Usanov

et al. 2023

Bulletin of Kemerovo State University. Series: Political, Sociological and Economic Sciences

View full text Add to dashboard Cite

The purpose of the article is to reveal the specifics of digital development in Russia and its regions in the conditions of increasing uncertainty and to determine the directions of state policy that would ensure improvement in the economic system's stability. The authors use the analysis of theoretical literary sources, analysis and synthesis, systematization, comparative and economic analysis. Research identified three periods of uncertainty. Despite the positive dynamics of digitalization, in the period before the pandemic, the digital development of Russian regions was uneven. The uncertainty caused by the COVID-19 pandemic has led to the intensification of digital development, as well as launched new socio-economic transformations. The study revealed the tendency to increase expenditures on regions’ digitalization during the period of geopolitical tension and determined state policy directions for overcoming the negative impact of geopolitical uncertainty on economic systems. Financial and economic uncertainty has not become an obstacle to the development of a digital society. On the contrary, the expansion of digital infrastructure and social progress created conditions for its intensification.

show abstract

E-Commerce Market: Intensification of Development During the Pandemic

Cited by 10 publications

References 9 publications

Sustainable Ground Transportation and the E-Commerce Revolution: Innovations and Challenges at the Intersection

Sustainable Ground Transportation and the E-Commerce Revolution: Innovations and Challenges at the Intersection

An Innovative Approach to the Organization of the Company's Activities Based on the Use of Digital Technologies for Brand Promotion

Specifics of Digitalization in Russia and its Regions under Uncertainty

Contact Info

Product

Resources

About