An Innovative Approach to the Organization of the Company's Activities Based on the Use of Digital Technologies for Brand Promotion
S. V. Ponomarev,
O. S. Krainova,
L. V. Moskovtseva
et al.
Abstract:The relevance of the research is determined by the need to adapt the activities of enterprises to the rapidly developing digital environment, which requires regular revision of the promotion strategy and adaptation to the new changing conditions shaping the business landscape. The purpose of the study is to develop an innovative approach to the organization of the company's activities based on the use of digital technologies for brand promotion in the face of changes, as well as to determine the directions of … Show more
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