E-Commerce in Agri-Food Sector: A Systematic Literature Review Based on Service-Dominant Logic

Zhang, Mengzhen; Berghäll, Sami

doi:10.3390/jtaer16070182

Cited by 23 publications

(25 citation statements)

References 135 publications

(84 reference statements)

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“…This chapter constructs a regional digital industry progress index system from five aspects: regional economic development, regional informatization, transportation and logistics, rural economic development, and rural informatization [27]. Through quantitative analysis of provincial administrative regions in China, the differences of regional development degree are obtained, and then, the influencing factors and formation mechanism of regional e-commerce spatial layout are discussed [28].…”

Section: Methodsmentioning

confidence: 99%

Application of a Fuzzy Information Analysis and Evaluation Method in the Development of Regional Rural e-Commerce

Wang¹

2022

Advances in Multimedia

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As a new form of e-commerce, digital industry will become a tool to enhance regional competitiveness and win the allocation of resources, and its advanced degree is the standard to measure economic strength. In the process of development, countries and regions need to master their development status, so a set of digital industry evaluation index system is necessary to help various fields monitor the development status of e-commerce industry, aiming at providing more targeted services. Therefore, the establishment of regional digital industry progress index is conducive to evaluating and improving the development level of e-commerce. Because of the unbalanced development among different regions and the diversity and fuzziness of evaluation indexes, how to evaluate the development degree of cross-border electronic commerce in a region has become the main problem at present. In this paper, the evaluation index of regional promotion degree in cross-border electronic commerce is constructed, and on this basis, the intuitionistic fuzzy multiattribute group decision-making method based on induction is used to evaluate the promotion degree of regional cross-border electronic commerce. By analyzing the actual situation of cross-border Internet e-commerce comprehensive evaluation cases in various regions of Zhejiang Province, it is proved that this method is really effective. In view of this, this paper constructs an integrated multiangle monitoring index system of regional digital industry progress index, puts forward a subjective and objective method based on the principle of the minimum distance between the evaluated object and the ideal point, and combines the regional digital industry progress index with the comprehensive index method. The measurement model is used to measure the progress of digital industry in this region from June 2019 to June 2020, as an empirical object. The empirical results will show that this road is easy, and at the same time, we can fully grasp the progress of digital technology in a region.

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Section: Methodsmentioning

confidence: 99%

Application of a Fuzzy Information Analysis and Evaluation Method in the Development of Regional Rural e-Commerce

Wang¹

2022

Advances in Multimedia

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“…As mentioned in the introduction, the use of (OF) can increase yields, which play a significant role in agricultural production [ 32 ]. Therefore, we further analyzed the effect of the use intensity of (OF) on fruit yield.…”

Section: Resultsmentioning

confidence: 99%

“…Agricultural e-commerce (AEC) is a business activity carried out through electronic data transmission technology that eliminates the time and space barriers that are associated with the information transmission of traditional transaction systems [ 32 ]. AEC helps connect farmers living in remote rural areas with large markets, thereby promoting the development of the rural economy.…”

Section: Theoretical Framework and Hypothesesmentioning

confidence: 99%

“…Due to the lack of relevant information on the population of fruit farmers in the survey area in the survey area, we used the Cochran’s formula to define the number of samples [ 32 ]. Cochran’s formula is written as n 0 = pqZ 2 / e 2 , where we assume a confidence level of 95% with a Z -value of 1.96, a probability of 0.5, and a margin of error e of 5%.…”

Section: Agricultural Products E-commerce Overview Data Source and Me...mentioning

confidence: 99%

“…Fruit farmers’ use intensity of (OF) is affected by both the farmers’ characteristics and external environmental factors [ 6 , 9 , 19 , 32 , 39 , 45 ]. Therefore, we selected multiple control variables that consider respondents’ individual characteristics, such as gender, age, education, and risk preference.…”

Section: Agricultural Products E-commerce Overview Data Source and Me...mentioning

confidence: 99%

See 2 more Smart Citations

Does E-commerce participation increase the use intensity of organic fertilizers in fruit production?–Evidence from China

Wang

Wang²,

Xia³

et al. 2022

PLoS ONE

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Commerce has had positive impacts on the whole agri-food value chain at different stages, it was developed rapidly in rural China in the past few years. E-commerce participation can promote the use intensity of organic fertilizers (OF) and this could achieve many benefits for different stakeholders including ensuring food safety, positive environmental impacts and promoting the adoption of green production technologies. Therefore, this study has used primary data collected from 733 fruit farmers in rural China to explore the impact of e-commerce participation on fruit farmers’ use intensity of (OF). Unlike previous studies investigating the dichotomous decision of (OF) adoption, this study captures the use intensity of (OF) from both input quantity and cost aspects. We employed an endogenous switching regression (ESR) model to address selectivity bias caused by observed and unobserved factors. The results show that e-commerce participation significantly increases the use intensity of (OF) in input quantity and cost by 19.48% and 29.50%, respectively. Heterogeneous analysis further reveals that compared to fruit farmers with a low e-commerce participation level, fruit farmers with a high e-commerce participation level have higher (OF) use intensity. The findings also show that risk preference, human capital, cultivated area, cooperative membership and government restraint mechanisms positively and significantly affect the probability of fruit farmers’ participation in e-commerce and fruit farmers’ use intensity of (OF). The results emphasize that e-commerce promotion is an efficient way to encourage farmers to adopt (OF), which help improve product quality and promote sustainable agricultural development.

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Advance selling of fresh produce e‐tailer with uncertain demand and risk‐averse consumers

Fan,

Zhang,

Dan

et al. 2024

Manage Decis Econ

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Aiming to investigate whether a fresh produce e‐tailer should implement the strategy of advance selling considering the behavior of consumers' risk aversion, we build a two‐stage newsvendor decision‐making model and further explore how the advance selling value is affected by factors, such as the freshness‐keeping cost and the effect of demand information updating on reducing demand uncertainty. The results indicate that adopting advance selling strategy benefits the e‐tailer or not depends on consumer risk aversion and the effect of demand information updating on reducing demand uncertainty. The increasing effect of demand information updating on reducing demand uncertainty is conducive to improving the value of advance selling, and the freshness‐keeping cost may increase or decrease the value of advance selling. Besides, adopting the strategy of advance selling may benefit both the e‐tailer and the consumers under certain conditions.

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E-Commerce in Agri-Food Sector: A Systematic Literature Review Based on Service-Dominant Logic

Cited by 23 publications

References 135 publications

Application of a Fuzzy Information Analysis and Evaluation Method in the Development of Regional Rural e-Commerce

Application of a Fuzzy Information Analysis and Evaluation Method in the Development of Regional Rural e-Commerce

Does E-commerce participation increase the use intensity of organic fertilizers in fruit production?–Evidence from China

Advance selling of fresh produce e‐tailer with uncertain demand and risk‐averse consumers

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