Application of a Fuzzy Information Analysis and Evaluation Method in the Development of Regional Rural e-Commerce

Abstract

As a new form of e-commerce, digital industry will become a tool to enhance regional competitiveness and win the allocation of resources, and its advanced degree is the standard to measure economic strength. In the process of development, countries and regions need to master their development status, so a set of digital industry evaluation index system is necessary to help various fields monitor the development status of e-commerce industry, aiming at providing more targeted services. Therefore, the establishment of regional digital industry progress index is conducive to evaluating and improving the development level of e-commerce. Because of the unbalanced development among different regions and the diversity and fuzziness of evaluation indexes, how to evaluate the development degree of cross-border electronic commerce in a region has become the main problem at present. In this paper, the evaluation index of regional promotion degree in cross-border electronic commerce is constructed, and on this basis, the intuitionistic fuzzy multiattribute group decision-making method based on induction is used to evaluate the promotion degree of regional cross-border electronic commerce. By analyzing the actual situation of cross-border Internet e-commerce comprehensive evaluation cases in various regions of Zhejiang Province, it is proved that this method is really effective. In view of this, this paper constructs an integrated multiangle monitoring index system of regional digital industry progress index, puts forward a subjective and objective method based on the principle of the minimum distance between the evaluated object and the ideal point, and combines the regional digital industry progress index with the comprehensive index method. The measurement model is used to measure the progress of digital industry in this region from June 2019 to June 2020, as an empirical object. The empirical results will show that this road is easy, and at the same time, we can fully grasp the progress of digital technology in a region.

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