E-Commerce As An Alternative Strategy In Recovery From The Recession

Savrul, Mesut; Kılıç, Cüneyt

doi:10.1016/j.sbspro.2011.09.055

Cited by 18 publications

(15 citation statements)

References 2 publications

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“…IT was used effectively in marketing providing tools to reach new markets. IT marketing is more beneficial and has significant advantages particularly during crisis periods over traditional marketing (Savrul and Kilic, 2011). Tourism and hospitality businesses can use IT marketing during crisis to reach and interact with a wide base of customers, reduce marketing costs and be responsive to competitors' promotional campaigns (Jia et al, 2012).…”

Section: Literature Reviewmentioning

confidence: 99%

“…and also the use of water and energy management systems can help hotels to control and reduce their consumption and reduce costs. Affirmatively, Savrul and Kilic (2011) referred that using IT can help companies to reduce costs and enhance productivity. Finally, the eighth practice implemented is "shrinking investment directed for expansions" (M=3.426).…”

Section: In Relation To Cost Controlmentioning

confidence: 99%

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Managing Hotels during Economic Challenges: A Case Study on Hotels in Sharm El-Sheikh and Hurghada, Egypt

Radwan¹,

Radwan²

2017

JTHM

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The tourism and hospitality industry in Egypt is suffering since 2011. This study comes to explore the impacts of economic downturn on the basis of hotels and investigate crisis management practices implemented by hotels. This research used questionnaire survey as a research method and sum of 107 forms were distributed on hotels' executives in four and five star hotels in Sharm El-Sheikh and Hurghada, among these 82 forms were valid. The results of the study showed that hotels were much influenced by the economic downturns in Egypt reflected in a variety of aspects: high drop in occupancy percentages, fall in hotel sales and decline in tourist arrivals. The findings revealed that focusing and marketing hotel services to new segments, reducing employees' wages and emphasizing cost reduction in all business activities were among the most highly ranked and implemented measures by hotels. The study highlighted statistical significant differences occurred between four and five star hotels across some investigated crisis measures. The study stressed on the great importance of government support to assist hotels in times of economic challenges and concluded with a List of 32 practices for hotel operators to manage their businesses during economic crisis concentrating on four main dimensions: marketing, workforce, cost control and responsible bodies support.

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Section: Literature Reviewmentioning

confidence: 99%

Section: In Relation To Cost Controlmentioning

confidence: 99%

Managing Hotels during Economic Challenges: A Case Study on Hotels in Sharm El-Sheikh and Hurghada, Egypt

Radwan¹,

Radwan²

2017

JTHM

View full text Add to dashboard Cite

show abstract

“…IT helps companies to reduce costs and increase productivity, whilst providing sufficient tools to reach new markets; thus IT marketing has significant advantages over traditional forms, especially in periods of crisis (Savrul & Kilic, 2011). During crises, tourism and hospitality companies use IT marketing because they need to reduce advertising costs, gain more accurate information, and be responsive to competitors' promotional campaigns (Jia, Shi, Jia, & Li, 2012).…”

Section: It Marketingmentioning

confidence: 99%

Marketing Hospitality Industry in an Era of Crisis

Παππάς

2014

Tourism Planning & Development

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The article examines and evaluates Greek hotels' marketing strategies during recession. It focuses on the investigation of hospitality practices during crisis, marketing strategies and innovation, development of competitive advantage, use of information technology (IT) for marketing, and the influential links between them. It also examines the impacts of accommodation category and geographical type of hotel. The research is based on a nationwide e-mail survey to hospitality managers/owners (N = 914). The results reveal the significant effort put into production cost minimisation, the direct effect of this on marketing strategies, the strong enterprising focus on marketing innovation, and the impact of the use of IT for marketing purposes, whilst the accommodation category has a greater impact on the examined constructs than does geographical type. The conceptualisation adopted provides recommendations for hospitality owners and managers along with a better understanding of the aspects contributing to hospitality marketing in a period of recession and political instability.

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“…Kim and Peterson (2017) explains that the future of business-to-consumer E-commerce will weaken without online trust. E-commerce improves competitiveness of companies selling and purchasing online and as the result, when crisis happens, these companies will probably survive better when facing the negative impacts of the crisis (Savrul & Kılıç, 2011).…”

Section: Introductionmentioning

confidence: 99%

Developing E-Commerce for Micro Small Medium Enterprise (MSME) to Cope with Cultural Transformation of Online Shopping

Prameswari

Suharto

Afatara

2017

JDM

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This study aims to examine factors contributing to societies' tendencies to choose online shopping, the characteristics of e-commerce needed by societies and obstacles faced by MSME in handling business competition. E-commerce is a set of dynamic technology, application and business process which connects certain companies, consumers and communities through electronic transaction. Trade of goods, services and information is performed electronically. The development of E-commerce system for MSME aims to change its culture which still relies on conventional purchasing into online shopping, improve MSME' s sales in order to promote, market and sell products to internet users through website without any space and time limits. The research subjects are people involving in MSME and communities of Jebres village, Surakarta. This study applies qualitative paradigm. The research subjects were taken using purposive sampling techniques. Data were collected using various techniques: structured interview, questionnaire, observation and content analysis or archive analysis. Data were later analyzed using four stages, namely data reduction, classification, data presentation and verification. Info Article

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E-Commerce As An Alternative Strategy In Recovery From The Recession

Cited by 18 publications

References 2 publications

Managing Hotels during Economic Challenges: A Case Study on Hotels in Sharm El-Sheikh and Hurghada, Egypt

Managing Hotels during Economic Challenges: A Case Study on Hotels in Sharm El-Sheikh and Hurghada, Egypt

Marketing Hospitality Industry in an Era of Crisis

Developing E-Commerce for Micro Small Medium Enterprise (MSME) to Cope with Cultural Transformation of Online Shopping

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