E-commerce as a New Format of Entrepreneurship

Oliinyk, Larysa; Corporate,

doi:10.31521/modecon.v20(2020)-28

Cited by 2 publications

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“…Вчені приділяють увагу ґенезу понять «електронний бізнес», «електронна комерція» та «електронна торгівля». Дане питання розглянуто такими вітчизняними вченими, як О. Зубатенко [11], В. Чайковська [12], З. Задорожний [13], Л. Нескороджена [14], О. Дячук [15], С. Дражниця та Є. Забурмеха [16], Н. Перегуда [17], Л. Олійник [18].…”

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The Problems and Prospects of e-Commerce Market Development in the Countries of the Latin American Region

Трушкіна¹,

Shkrygun²

2021

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In the current conditions of rapid digitalization of the worldwide space, taking into account global factors, which are being forced, including such «black swans» as the COVID-19 pandemic, the issues of e-commerce development in the context of certain regions are being activated. The article is aimed at studying and identifying the features and trends of e-commerce development in the Latin American region, a detailed analysis of Brazil, Mexico and Argentina as the largest markets in the region. To achieve this aim, the methods of scientific abstraction, analysis and synthesis, statistical analysis, comparison, structural and logical generalization were used. The article determines that, given the large population of the region with a significant stratification of society, the region has seen a sharp increase in the e-commerce market, including by means of the mass digitalization of the end user to meet the need for remote work and training during the pandemic. Most researchers distinguish the markets of Brazil, Mexico and Argentina as the largest in the region. There is a significant increase in the presence of regional and global platforms, with an emphasis on the problem of disproportionately large volume of Asian products sold by global platforms. The increase in the volume of trading platforms can have a beneficial impact on the improvement of logistics infrastructure in the region, which is currently one of the key problems. Among the existing problems, experts also indicate a low level of penetration of banking services and a high degree of cash circulation. Due to the specifics of the banking sector, not all local cards are valid on international trading platforms, which is one of the deterrent factors for the development of e-commerce. Based on statistical analysis, it is determined that in the current realities of the Latin American region, the process of digitalization of all e-commerce market participants is experienced while maintaining trends in the steady growth of key indicators of Internet commerce. This characterizes the region as promising in terms of increasing market volumes, the number of Internet consumers, the level of Internet penetration, the modernization of the banking sector and changes in legislation. At the same time, it is identified that in the presence of problems of the shadow economy, a low degree of public confidence in the banking sector, the preservation of a significant disparity in the incomes of categories of the population, there is a need to revalue the prospects and conditions for the further development of the e-commerce market in the post-pandemic period.

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The Problems and Prospects of e-Commerce Market Development in the Countries of the Latin American Region

Трушкіна¹,

Shkrygun²

2021

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Features of the development of electronic commerce: foreign experience

Dubel

2023

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The article is devoted to the study of the peculiarities of the development of electronic commerce in different countries of the world. Three countries - Italy, the USA, and China - were chosen for the analysis of the features of the development of e-commerce. The first one is the most classical country of the Old World by many criteria, the second one – the most characteristic representative of the countries of “migrant capital”, the third one – the brightest representative among the Asian countries due to the high growth rates of economic indicators and a planned development system that is almost unique in the modern world. The most popular types of e-commerce transactions in Italy are business-to-consumer (B2C), business-to-business (B2B), and consumer-to-consumer (C2C). Italy is lagging behind other European countries in the development of e-commerce due to the country’s aging population, a low percentage of people with bank accounts and bank cards, the low percentage of people with high-quality Internet access, and the fact that only a little more than half of the country’s population uses smartphones. The US e-commerce market is characterized by two main directions of B2B and B2C formats. The e-commerce market in the US is moderately fragmented. Amazon, Walmart.com, and BestBuy.com are the leading online stores in the US e-commerce market. They account for 35% of all online revenues in the US. The mobile shopping category is a growing trend. The COVID-19 pandemic is accelerating the shift to online consumption as consumers practice social distancing, and e-commerce orders for food and medical supplies have become a survival and convenience tool for the American family. E-commerce in China, despite its rapid development, also faces a number of problems, such as the lack of a security system, insufficiently developed intellectual property institutions, illegal trade, and fraud. The resale of personal information seriously damages the possibilities of sustainable development of e-commerce. Nevertheless, the government is developing measures aimed at solving these challenges and strives to develop stable and safe online trade in the country.

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E-commerce as a New Format of Entrepreneurship

Cited by 2 publications

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The Problems and Prospects of e-Commerce Market Development in the Countries of the Latin American Region

The Problems and Prospects of e-Commerce Market Development in the Countries of the Latin American Region

Features of the development of electronic commerce: foreign experience

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