Dynamics in Consumer Behavior with Respect to Agricultural and Food Products

Steenkamp, Jan‐Benedict E. M.

doi:10.1007/978-1-4615-6273-3_8

Cited by 170 publications

(160 citation statements)

References 45 publications

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“…According to some authors (Bernués, Olaizolab, & Corcoranc, 2003;Oude Ophuis & Van Trijp, 1995;Steenkamp, 1997), it is possible to classify the subjective/perceived quality of a food product into two groups: quality of intrinsic attributes (e.g., visual appearance, color, flavor, taste), and quality of extrinsic attributes (e.g., price, packaging, country of origin). Table 3 shows the intrinsic and extrinsic attributes selected for this study (including sensory attributes).…”

Section: Selected Attributes and Fruitsmentioning

confidence: 99%

Quality Factors Influencing Consumer Demand for Small Fruit by Focus Group and Sensory Test

Chironi

Bacarella

Altamore

et al. 2017

Journal of Food Products Marketing

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The market of berries is a niche of high value in Italy. Small fruit's healthy properties are well known in the international market, but little is known about the reason for a low commercialization rate of fresh small fruit in Italy. The objective of this study was to assess consumer preferences in Italy for selected berry species. Moreover, the study aims to identify the relevant attributes of berries that affect the demand for this produce according to consumers and to compare these attributes. We assessed relevant attributes affecting the demand for fresh berries for different consumers' profiles and compared berries' attributes rankings. The results reveal high concordance between blackberries and raspberries; price is the attribute that constrains more purchases because it is deemed too high. Consumers prefer small fruit because of the rising interest in their nutraceutical value, and they have a higher willingness to pay because of this important attribute.

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Section: Selected Attributes and Fruitsmentioning

confidence: 99%

Quality Factors Influencing Consumer Demand for Small Fruit by Focus Group and Sensory Test

Chironi

Bacarella

Altamore

et al. 2017

Journal of Food Products Marketing

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“…The remarkable complexity of the subject refers to a multidimensional construct based on the consideration of a number of elements required identification of the different levels of the perception of quality (Brucks, Zeithaml, & Naylor, 2000;Garvin, 1987). A significant contribution to the definition of quality was proposed by Steemkamp (1997) with the approach of "Perceived quality": quality is seen as a subjective concept that depends on the perceptions, needs and by objectives of the individual consumer.…”

Section: Perceived Quality Of Minimally Processed Vegetable Productsmentioning

confidence: 99%

“…Based on this assumption, as is known, the concept of quality is necessarily sub-divided into two groups of factors on which the consumer shall deliver its opinion of value (Steemkamp, 1997):…”

Section: Perceived Quality Of Minimally Processed Vegetable Productsmentioning

confidence: 99%

Consumer behavior in choice of minimally processed vegetables and implications for marketing strategies

Sillani

Nassivera

2015

Trends in Food Science & Technology

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“…We conclude that many people who do not buy organics did not perceive the price reductions. This is partly due to the habit formation: consumers do not collect and process product information every time they visit a supermarket (Steenkamp 1997).…”

Section: Awareness Of Price Reductionsmentioning

confidence: 99%

Limits to Growth in Organic Sales

Bunte¹,

Galen²,

Kuiper

et al. 2010

De Economist

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SummaryThe price gap between organic and conventional food might explain the low market share of organics in the Netherlands. A real-life experiment was carried out in 2006 in order to determine the price sensitivity of consumer demand for organics. Consumer prices of selected organic products were reduced by up to 40% below current market levels. The price elasticity of demand was low, because not all consumers perceived the price reductions. Moreover, the offer of organic varieties is limited, as is the consumer's willingness to pay for the social attributes of organics.

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Dynamics in Consumer Behavior with Respect to Agricultural and Food Products

Cited by 170 publications

References 45 publications

Quality Factors Influencing Consumer Demand for Small Fruit by Focus Group and Sensory Test

Quality Factors Influencing Consumer Demand for Small Fruit by Focus Group and Sensory Test

Consumer behavior in choice of minimally processed vegetables and implications for marketing strategies

Limits to Growth in Organic Sales

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