The sociological study focuses on marriage practices and dynamics within the Lambada community in Greater Hyderabad, India. The Lambada, a nomadic tribe, have seen great socio-cultural changes as a result of urbanization and modernization. This study seeks to investigate how traditional Lambada marriage customs, rituals, and norms have developed and evolved in response to the urban environment. The study uses a mixed-methods approach that includes surveys, observations, and interviews to investigate the complex interplay between cultural continuity and change in the community's marital customs. The impact of urbanization, generational disparities in attitudes, gender role negotiation, socioeconomic factors' influence, and the symbolic meanings associated to marital rites are all key topics of study. Integrating theoretical frameworks like structural functionalism and symbolic interactionism, the study provides a thorough knowledge of how the Lambada community maintains cultural identity while adapting to the challenges of modern life. The findings add to the larger discussion on traditional practices' persistence and transformation in the face of social change, supporting culturally sensitive policies and interventions for the empowerment and well-being of underprivileged urban communities.