“…Nowadays, the use of SWOT analysis is continually growing (Ayub, Razzaq, Aslam, & Iftekhar, 2013;Coman & Ronen, 2009;Fine, 2010;Ghazinoory, Abdi, & Azadegan-Mehr, 2011;Jasinevičius & Petrauskas, 2015;Shahmirzadi, 2017;Simoneaux & Stroud, 2011). SWOT analysis, whose creation and diffusion in theory and practice cannot be attributed to a single author, was developed mostly after the mid-20th century and, since then, it is one of the most popular approaches in the strategic management of organizations (King, 2004).…”