Dynamic Capabilities for SME’s: Ready to Change and Cloud Service Role Toward Digital Business

Suhendi, Chrisna; Nugroho, Muhammad Agung; Yahya, Hasniza; Zahari, A.S.M.

doi:10.2991/aebmr.k.200127.026

Cited by 3 publications

(3 citation statements)

References 26 publications

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“…In the digitalization era, digital technology in marketing practice can replace intuition, experience, theory, and brands to generate innovative customize products and optimize promotions on real-time bases of individual consumers (Cluley et al, 2019). The integration of data in marketing practice offers many benefits to the decision-making process (Cluley et al, 2019), forming customer knowledge management strategies and the dynamic ability to face the turbulence of the current business environment (Francesco et al, 2020;Suhendi et al, 2020). In addition, the adoption of technology in marketing practices and human resources concern on marketing skills, customers' social communication, and customer relationship management must be maintained well to assure the sustainability of SMEs in competitive advantages (Kotler, 2001;Adam et al, 2020).…”

Section: Marketing (Mc)mentioning

confidence: 99%

“…The technical infrastructure is explained as SMEs' readiness through the availability of IT infrastructure, hardware, and software in bolstering digitalization (Budhiraja, 2019;Al-Balushi et al, 2014;Suhendi et al, 2020). Time access and technical infrastructure usage are also discussed as considered factors in this dimension (Hooi, 2006;De Carolis, 2017;Hanafizadeh, P. et al, 2009).…”

Section: The Technical Infrastructurementioning

confidence: 99%

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Measuring the effects of different factors influencing on the readiness of SMEs towards digitalization: A multiple perspectives design of decision support system

Okfalisa¹,

Anggraini²,

Nawanir³

et al. 2021

10.5267/j.dsl

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The development of small and medium enterprises (SMEs) becomes the benchmark and leading position for developing countries’ economies. The digital transformation demands strategies, desires, and awareness of Information Technology (IT)-based market players and investments. Despite the transformation of a digital business platform, many SMEs have stumbled in the middle road. Therefore, this study aimed to determine priority indicators in assessing SMEs’ readiness towards digitalization and evolving a readiness model for SMEs based on the Decision Support System (DSS) approach. Multiple stakeholders’ viewpoints, particularly regarding academicians, governments, investors, market places, and SMEs’ business actors as targeted respondents, were scrutinized quantitatively and qualitatively to verify the proposed factors. The priority weights of factors have been examined from economic and IT perspectives and derived through deploying the Fuzzy Analytical Hierarchy Process (F-AHP) method. This study reveals the rank of measures necessary to assess the readiness of the digital revolution of SMEs. Transaction preparedness in SMEs’ cultural, educational, financial, and technological infrastructure views grows into the principal components during this assessment with 0.30 of vector value, accompanied by marketing and micro-environment at 0.24, management at 0.20, macro-environment at 0.03 and business activities at 0.02, respectively. For the recommendation purposes, the rubric segmented SME fitness into three levels, low, middle, and high performance. The prototype system DSS-SMEsReadiness was then evolved in order to simplify the adoption of the DSS method in the SME performance measurement model. The software analysis demonstrates that this application would assist decision-makers to ascertain SMEs’ readiness to digitalize. The future recommendation provides SMEs and stakeholders with knowledge transfers and acclimatization for taking the appropriate option about their business strategy, management resources, skills, and assistance programs for SMEs. This model attempts to reduce SME digitalization disruptions and achieve a digital business’s growth and sustainability in a nutshell.

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Section: Marketing (Mc)mentioning

confidence: 99%

Section: The Technical Infrastructurementioning

confidence: 99%

Measuring the effects of different factors influencing on the readiness of SMEs towards digitalization: A multiple perspectives design of decision support system

Okfalisa¹,

Anggraini²,

Nawanir³

et al. 2021

10.5267/j.dsl

View full text Add to dashboard Cite

show abstract

“…Companies must apply dynamic capability to adapt to existing changes so that MSMEs' performance will be better (Hernández-Linares et al, 2020) and create new value (Adeniran and Johnston, 2016;Oliva et al, 2019) (Oliva et al, 2019). Suhendi et al, (2020) suggested that the higher the level of individual readiness to change, the higher the dynamic capability in each organization. On the other hand, Drnevich and Kriauciunas…”

Section: Introductionmentioning

confidence: 99%

The Impact of Digitalization on MSMEs’ Financial Performance: The Mediating Role of Dynamic Capability

Indriastuti

Kartika

2022

JECO

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The COVID-19 pandemic has negatively affected the 82.9% of MSMEs. They experienced a significant decrease in operating profit due to fixed production costs or increased production costs while the sales declined. Therefore, it requires various strategies to boost the financial performance of MSMEs through digitalization and dynamic capability. The sample consisted of 282 respondents from MSMEs in Central Java which then all primary data were processed using structural equation model analysis. The results of the study showed that digitalization and dynamic capability could enhance the MSMEs' financial performanceand the variable of dynamic capability succeeded in mediating the effect of digitalization on the MSMEs' financial performance. Keywords:digitalization, dynamic capability, MSMEs' financial performance Dampak Digitalisasi Terhadap Kinerja Keuangan UMKM: Peran Mediasi Kemampuan Dinamis AbstrakPandemi COVID-19 telah menyebabkan 82,9% UMKM mengalami dampak negatif yakni penurunan profit usahasecara signifikan akibat biaya produksi tetap atau bahkan meningkat sementara penjualan menurun. Oleh karena itu di butuhkan berbagai strategi untuk mendongkrak kinerja keuangan UMKM melalui digitalization dan dynamic capability. Sampel penelitian ini sebanyak 282 responden dari UMKM di Jawa Tengah yang kemudian semua data primer diolah menggunakan analisis Structural Equation Modeling. Hasil penelitian menunjukkan bahwa variabel digitalizationdan dynamic capability mampu meningkatkan kinerja keuangan UMKM serta variabel dynamic capability berhasil memediasi pengaruh digitalization dengan kinerja keuangan UMKM. Kata kunci:digitalization, dynamic capability, kinerja keuangan UMKM

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SMEs digitalization readiness: Sharia fintech framework using Quadruple Helix perceives

Mahyarni,

Okfalisa

2024

Serb J Management

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The role of Quadruple Helix in promoting the development of digitizing SMEs highlights the significant contribution of Sharia fintech as a new challenge to sustainably and creatively face the Covid-19 disruption. This paper developed a framework of SME's Digitalization Readiness in Supporting Sharia Fintech to scrutinize the quadruple Helix perceptions and the success of digitalization. Furthermore, a Fuzzy-AHP approach is applied to analyze the significant weight of Quadruple Helix interaction and distinguish between universities, industry, communities, and government. This creates the basis of a sustainable corporate sector through the consideration of Information Technology (IT), economy, and Sharia within business activity, transaction, marketing, management, microenvironment, and macro-environment, circumscribed into 24 sub-indicators. This study found that university academicians view business activity as the most significant indication for gauging the digitization readiness of small and medium-sized enterprises (SMEs) based on Sharia fintech. It is followed by marketing, transaction, management, micro, and macro environment. Meanwhile, the other sectors including industry, communities, and government discerned marketing as the deliberation of the SMEs' Sharia-based success digitalization. This framework stimulates and synergizes an integrated works, innovation, economic growth, productivity, technology, knowledge, and skills of Quadruple Helix roles in facing the competitive advantages of digital era with concerning on the Sharia values. The prioritized analysis and recommendation from this framework admit as a guidance tool for Quadruple Helix in decision making and strategic policies in achieving the success of the digital transformation.

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Dynamic Capabilities for SME’s: Ready to Change and Cloud Service Role Toward Digital Business

Cited by 3 publications

References 26 publications

Measuring the effects of different factors influencing on the readiness of SMEs towards digitalization: A multiple perspectives design of decision support system

Measuring the effects of different factors influencing on the readiness of SMEs towards digitalization: A multiple perspectives design of decision support system

The Impact of Digitalization on MSMEs’ Financial Performance: The Mediating Role of Dynamic Capability

SMEs digitalization readiness: Sharia fintech framework using Quadruple Helix perceives

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