TPB (1,1,4,4-tetraphenyl-1 ,3-butadiene) is a luminescent molecule that displays luminescence also in the crystalline state, if favorably packed by aligning the transition dipoles in the correct orientation.TPB is currently known in three polymorphs a, b, g, [1], and TPB molecular structure approximately displays C 2 point symmetry in the a form, and C i point symmetry in b and g. Among these the b form has proved to be best suited to photoluminescence; unfortunately its crystallization is not reproducible. The g form, structurally very similar to the b polymorph, is also rarely obtained. It is therefore advisable to develop new crystal forms of TPB (polymorphs, co-crystals, solvates) by using the tools of crystal engineering in order to optimize photoluminescence for the design of light emitting or photovoltaic devices.We have explored the polymorph landscape of TPB by several techniques, such as crystallization solvent screening, gel crystallization, temperature controlled precipitation, melt quenching, recrystallization by seeding from the melt, sublimation, affording mostly the commercial a phase and sometimes the less stable g phase, or a cyclohexane solvate with interesting solid/vapour hist-guest exchange properties that will be illustrated. Most imporantly, by critical inspection of DSC traces we have discovered that immediately after melting, the commercial a phase recrystallizes in a new polymorph d, previously unknown, with Z'=1.5 and comprising both previously known conformers of TPB. By contrast, the pure recrystallized a phase does not transform into the d phase. This points to the presence of d polymorph impurities in the commercial product, that seed the crystallization of the d phase from the melted a. Calculations show that the d phase could be the thermodynamically stable form of TPB, even if the energy differences of the four phases are of the order of few kJ/mol and result from a delicate balance between conformational and packing energy. The melting points of all these polymorphs are clustered in the range 198-204°C. The structural basis of this intriguing polymorph landscape are discussed. Unexpected behaviour of seeding experiments on the melt will be also discussed and rationalized by means of structural analysis and of PXRD, DSC, Raman, SS-NMR experiments.[1]Girlando, A., Iannelli, S., Bilotti, I., Brillante , A., Della Valle, R,G., Venuti, E.,Campione , M., Mora, S., Silvestri, L., Spearman, P., Silvia , T . (2010) The main reason why chiral discrimination is one of the hot topics of chemistry is that after years of extensive research we still do not fully understand the mechanism of chiral discrimination and cannot design the 'perfect' resolving agent.A series of inclusion compounds were studied to map the correlation between structure and enantiomeric resolution in the solid state in order to understand the mechanism of the molecular recognition that drives the differentiation of the resolving agent for one particular enantiomer.[2] The known technique was employed to measure the sel...