Abstract:The problem in marketing and branding is that it is not easy where in 2021 almost a dozen companies will close which will result in company losses and disrupt the Indonesian economy. This research of the purpose to find out the similarities in the perception in the form of words from each informant regarding marketing and branding strategies, and secondly is to think of something a new model of marketing and branding. The research was carried out employing a qualitative case study approach, where the sample wa… Show more
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