Dual-Modality Disclaimers, Emotional Appeals, and Production Techniques in Food Advertising Airing During Programs Rated for Children

Wicks, Jan LeBlanc; Warren, Ron; Fosu, Ignatius; Wicks, Robert H.

doi:10.2753/joa0091-3367380407

Cited by 63 publications

(50 citation statements)

References 44 publications

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“…Critics blame the plethora of food advertising for part of America's obesity problem since research suggests that food advertising may serve as an external cue that makes food salient, and thus, incites consumption (Desrochers and Holt 2007;Harris et al 2009). Many food advertisements also contain emotional appeals that promote snacking, fun, happiness, and excitement (Wicks et al 2009). These tempting external cues can activate a desire for food items and increase consumption (Fedoroff et al 2003).…”

Section: Conceptual Framework and Hypothesesmentioning

confidence: 98%

Eating Their Feelings: Examining Emotional Eating in At-Risk Groups in the United States

2010

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Section: Conceptual Framework and Hypothesesmentioning

confidence: 98%

Eating Their Feelings: Examining Emotional Eating in At-Risk Groups in the United States

2010

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“…Vanden et al [31] discovered that humorous advertisements played between non-humorous programs would have better recall effects. Also, it was pointed out that humorous advertisements imparted better advertising effects to products than those without humorous elements [32]. The following hypothesis was thus proposed: H2: Humorous advertisements influence advertising effects.…”

Section: Research Hypothesesmentioning

confidence: 99%

The Influences of Humorous Advertising on Brand Popularity and Advertising Effects in the Tourism Industry

Chang

2014

Sustainability

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With a diversity of promotional channels and ever-increasing numbers of participants, the tourism industry in Taiwan faces keen competition. Along with the direct cross-strait flights policy, groups like Eastern Multimedia Group, Tsann Kuen Enterprise Company Limited and Want Want China Times Group have founded travel agencies for the purpose of increasing their market share in the tourism industry. Therefore, the formulation of marketing strategies has become a critical issue for all travel agencies that wish to ensure their prominence in the market. The frequent use of humorous materials and appeals has been the main tendency in advertising. However, no consistent conclusions regarding the actual effects of humorous advertising have been determined. The subjects of the current study were users of the Lion Travel website. Online questionnaires were sent to and collected from random respondents. One hundred questionnaires were delivered, and 512 valid questionnaires were collected. Each collected questionnaire represented a valid sample. The study generated the following five results: (1) humorous advertisements may partially influence brand awareness; (2) humorous elements may partially influence advertising effects; (3) brand awareness has significant positive effects on the advertising attitude of advertising effects; (4) brand awareness has significant positive effects on the brand attitude of advertising effects; (5) brand awareness has significant positive effects on the purchasing intention of advertising effects. Eventually, it is anticipated that the results OPEN ACCESSSustainability 2014, 6 9206 of this study can serve as a reference and provide suggestions for humorous advertising strategies in the tourism industry.

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“…Some researchers have found that taste/flavor is the most commonly used appeal (Wicks et al, 2009;Gantz et al, 2007). This study showed that taste/flavor appeal was only used for unhealthy food advertisements aimed at children.…”

Section: Advertising Appealsmentioning

confidence: 99%

“…Premium offers are one of the most commonly used tactics in children's advertisements in Western countries and are frequently used in child-targeted advertisements for energy-dense and nutrient-poor foods Gantz et al, 2007;Hastings et al, 2003;Roberts & Pettigrew, 2007;Wicks et al, 2009). Connor (2006) found that fun and action were often used in food advertising.…”

Section: Previous Research About Food Advertising On Televisionmentioning

confidence: 99%

“…Connor (2006) found that fun and action were often used in food advertising. Production techniques such as animation and visual effects can capture children's attention, and emotional appeals may divert children's attention from nutritional disclaimers or product information (Wicks et al, 2009). Lewis and Hill (1998) suggested that many overweight and obese young people may be more vulnerable to emotional appeals that promote personal enhancement because they tend to experience low levels of self-esteem or confidence.…”

Section: Previous Research About Food Advertising On Televisionmentioning

confidence: 99%

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Foods shown on television in China

Li¹,

Blades³

et al. 2016

Chinese Sociological Dialogue

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The present study aimed to investigate advertising environment aimed at children in China and food environment in children's programs. Television viewing has been regarded as a factor contributing to childhood overweightness and obesity. This study documented how foods were shown in advertisements and editorial content on television. Television content on two children's channels in children's peak view time were recorded and analyzed. Children were exposed to a large number of unhealthy food advertisements and the advertising appeals found in advertisements of Western countries were also found in Chinese advertisements. As a part of the socialization process, the TV advertisements may become a potential hazard to influence children's health in China.

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Dual-Modality Disclaimers, Emotional Appeals, and Production Techniques in Food Advertising Airing During Programs Rated for Children

Cited by 63 publications

References 44 publications

Eating Their Feelings: Examining Emotional Eating in At-Risk Groups in the United States

Eating Their Feelings: Examining Emotional Eating in At-Risk Groups in the United States

The Influences of Humorous Advertising on Brand Popularity and Advertising Effects in the Tourism Industry

Foods shown on television in China

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