Du manger ensemble au mieux vivre ensemble : le cas des produits locaux

Beylier, René Pierre; Fort, Fatiha; Ramaroson, Andry

doi:10.51926/iste.9044.ch6

Cited by 1 publication

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“…Alternatives are emerging, and local producers, regional SMEs, and FRCs must show innovation in their relationships to collaborate and respond to stakeholders' concerns, especially consumers' demands for food sustainability. Paddeu [35] takes territorial cooperation even further by advocating for alliances between humans and non-humans, contributing to the reinvention of local eating as the sharing of a common territory, where alliances between human and non-human collectives make good political sense [36], offering a genuine connection with the territory and its products in a responsible and committed manner. In this sense, terroir becomes an effective lever for action.…”

Section: The Role Of Retail Systems In Terroir Brand Creationmentioning

confidence: 99%

From Terroir to Retail Chains: Safeguarding Authenticity in Private Label Brands

Belaid,

Beylier,

Lacoeuilhe

2024

Business, Management and Economics

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In the evolving context of mass distribution, terroir private labels (TPLs) have firmly established themselves as indispensable players in the world of brands, responding to the growing expectations of consumers in search of quality, authenticity, and unique sensory experiences. This chapter explores the multiple facets of preserving authenticity within terroir private labels, focusing on their role within large retail chains. We begin the chapter with an analysis of terroir products and their associated private labels, laying the groundwork for understanding their importance. We then examine consumer motivations for choosing terroir products, highlighting the critical role of private labels within the retail sector. While highlighting the challenges of integrating them into traditional agri-food models, we emphasize the importance of preserving authenticity through local initiatives and alternative food networks. In addition, this chapter looks at how large retail chains can strengthen their connections with consumers by promoting values such as proximity, trust, and storytelling. We also explore the social responsibility dimension of local private labels, focusing on supporting local producers and preserving the environment. Finally, we will formulate strategic recommendations for retailers to strengthen the authenticity and sustainability of their terroir private labels while contributing to the development of local communities.

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Section: The Role Of Retail Systems In Terroir Brand Creationmentioning

confidence: 99%