Driving or driven by others? A dynamic perspective on how data-driven start-ups strategize across different network roles in digitalized business networks

Mosch, Philipp; Winkler, Corinna; Eggert, Curd-Georg; Schumann, Jan H.; Obermaier, Robert; Ulaga, Wolfgang

doi:10.1016/j.indmarman.2022.01.023

Cited by 13 publications

(11 citation statements)

References 75 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…To end, the topics of digitalization, start-ups, power and network dynamics require frameworks of different streams of literature (Mosch et al , 2022), which will require discussion of challenges and boundaries with given theoretical approaches or even combinations. An open view to similarities and differences among theoretical approaches (Bocconcelli et al , 2020) could help us to learn more about own assumptions and to stretch theoretical boundaries to embrace contemporary and future phenomenon in business networks.…”

Section: Discussionmentioning

confidence: 99%

“…This combination relies on the common points of the approaches pinpointing value creation as a collaborative effort among actors and as being strongly connected to resources (Bocconcelli et al , 2020). Similarly, other studies have sought combinations of literature streams to capture the complexity of start-ups in context of digitalized networks (Mosch et al , 2022).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

“…Departing from the discussion on the pursuit of digitalization (Egloff et al , 2018), this study builds on the complex interaction patterns of MLNs (Håkansson and Waluszewski, 2002a, 2002b), which are reshaped by the entrance of digital intermediaries (Baraldi et al , 2019; Mosch et al , 2022) taking different roles while integrating information-based resources (Aaboen et al , 2016) and facilitating the value cocreation along the network (Vargo and Lusch, 2008). This value cocreation environment is stimulated by resource-dependences (Pfeffer and Salancik, 1978), which further reveals the emergent power dynamics in MLN networks (Pfeffer, 1981).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

“…While this stream of literature investigates start-ups from a general industrial network perspective, a contextual focus is required to understand industry specifics in relation to resource dynamics, particularly because cocreated value strongly depends on the specific context where resource integration takes place (Vargo and Lusch, 2008). Furthermore, how new entrants relate to, and influence networks is an area where more research is needed (Baraldi et al , 2019), especially within the scope of digitalization (Mosch et al , 2022).…”

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

An ICT-based start-up entering maritime logistics networks: facilitation of value cocreation patterns

Göçer

Vural

Lind

2023

JBIM

View full text Add to dashboard Cite

Purpose This study aims to explore how a start-up entering maritime logistics networks (MLNs) in the container shipping industry integrates resources underlying value cocreation patterns in these networks. Design/methodology/approach The paper is based on a single case study of a technological start-up, providing tracking, tracing and other information services to MLN members using internet-based software. An interorganizational theory perspective informs the case study to unveil the resource integration for value cocreation in the network. Findings The start-up holds multiple resource interaction roles and the start-up’s involvement enables the creation of new knowledge resources, which facilitate new revenue streams and manage resource dependencies. Hence, the findings indicate that the start-up changes value cocreation patterns in the network by reconfiguring and integrating existing resources so that the service is customized for various customers, including shippers and freight forwarders. Practical implications The results provide insights about how technological start-ups can unlock resources within MLNs. Originality/value The study extends previous studies on resource roles in business networks and shows how start-ups can perform multiple roles simultaneously within these networks. In addition, the study contributes to the literature by studying information and knowledge as resources configured in different ways in a unique network setting.

show abstract

Section: Discussionmentioning

confidence: 99%

Section: Theoretical Frameworkmentioning

confidence: 99%

Section: Theoretical Frameworkmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

An ICT-based start-up entering maritime logistics networks: facilitation of value cocreation patterns

Göçer

Vural

Lind

2023

JBIM

View full text Add to dashboard Cite

show abstract

“…Such an approach has been criticized for paying too much attention to complexity and uniqueness, which has had narrowing consequences for research [50]. However, the ARA model has been profitably applied to focus on business interactions, i.e., in solution networks [51], innovations in co-creation, and network ties [52], digitalization of business networks [53], and the role of Artificial Intelligence in business networks [54].…”

Section: The Value Co-creation Process In Virtual Reality Systems: Th...mentioning

confidence: 99%

Sustainable Value Co-Production and Co-Creation in Virtual Reality: An Exploratory Research on Business-to-Business Interactions

2022

View full text Add to dashboard Cite

The objective of this study is to identify the environment for business interactions in virtual reality in the value co-production and co-creation process and to understand how such an environment enables the sustainable development of co-creational activities. This paper takes the concepts of value co-production and co-creation and presence and the Actors, Resources, and Activities Model as conceptual references for the exploration of interactions in virtual reality. Using ten in-depth interviews with senior managers, this paper takes an exploratory case analysis perspective. Results show how the sense of presence—level of immersion to which a medium that produces seemingly accurate representations of objects, events, and people, can submerge the perceptual system of a user—is the primary technical resource enabling the performance of value co-production and co-creational activities inside VR simulations. Additionally, the VR consultants and the hiring firms become the actors, organizing the value-co-production and co-creation practices; those customers and employees are the actors performing five co-creational activities that can result in valuable outcomes for the VR consultants and the hiring firms. Virtual reality is one of the newest vehicles used for the co-production and co-creation of value, for innovating existing products, for sustainable creation of new marketing offerings, or for managing network relations. This study contributes to existent literature by showing the process and practice of value co-production and value co-creation taking place in virtual reality simulations in B2B settings.

show abstract

Understanding the Role of Data-Driven Communications Software Design in Networks

Singh,

Inzimam,

Dadhich

et al. 2024

Lecture Notes in Electrical Engineering

View full text Add to dashboard Cite

Driving or driven by others? A dynamic perspective on how data-driven start-ups strategize across different network roles in digitalized business networks

Cited by 13 publications

References 75 publications

An ICT-based start-up entering maritime logistics networks: facilitation of value cocreation patterns

An ICT-based start-up entering maritime logistics networks: facilitation of value cocreation patterns

Sustainable Value Co-Production and Co-Creation in Virtual Reality: An Exploratory Research on Business-to-Business Interactions

Understanding the Role of Data-Driven Communications Software Design in Networks

Contact Info

Product

Resources

About