2021
DOI: 10.1108/rege-03-2020-0017
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Drivers to implement the circular economy in born-sustainable business models: a case study in the fashion industry

Abstract: PurposeThis study aims to identify the drivers for adopting the circular economy (CE) in a born-sustainable business of the fashion sector.Design/methodology/approachAn exploratory case study was carried out with a unique and relevant case: the only Brazilian company implementing circularity practices defined through a sectoral commitment, the 2020 Circular Fashion System Commitment.FindingsFrom an analysis of the literature, a theoretical scheme composed of internal and external drivers is proposed. In the ca… Show more

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Cited by 23 publications
(24 citation statements)
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“…In terms of supply, obstacles are observed regarding inputs required for the CBM (Marino & Pariso, 2021; Ostermann et al, 2021; Rizos et al, 2016). In terms of demand, specifically convincing costumers of the potentials of CE and that recycled products have no inferior quality (Rizos et al, 2016) and selling circular products in the fashion sector, due to the fast fashion trend, are challenges (Ostermann et al, 2021).…”
Section: Resultsmentioning
confidence: 99%
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“…In terms of supply, obstacles are observed regarding inputs required for the CBM (Marino & Pariso, 2021; Ostermann et al, 2021; Rizos et al, 2016). In terms of demand, specifically convincing costumers of the potentials of CE and that recycled products have no inferior quality (Rizos et al, 2016) and selling circular products in the fashion sector, due to the fast fashion trend, are challenges (Ostermann et al, 2021).…”
Section: Resultsmentioning
confidence: 99%
“…In this sense, interaction with other ecosystem actors is fundamental to CE implementation in SMEs. While the lack of supporting reference points and challenging B2B cooperation (Jaeger & Upadhyay, 2020; Rizos et al, 2016) may be barriers, networks are considered a valuable information source (Ostermann et al, 2021), and the existence of a fertile ecosystem, CE intermediaries for the implementation process, and stakeholder engagement may act as drivers for CE implementation in SMEs (Caldera et al, 2019; Torres‐Guevara et al, 2021). In the case of potentials for industrial symbiosis in SMEs, three groups of problems were identified; namely, organisational management, related to low IT assistance and lack of data reliability; waste management, related to the weak CE waste policy and poor waste‐to‐resource strategies; and resource management, related to low coordination and high centralisation of resources (Rincón‐Moreno et al, 2020).…”
Section: Resultsmentioning
confidence: 99%
See 1 more Smart Citation
“…Collaboration in the chain also allows access to resources that companies do not own or have limited, which reduces transaction costs strategically (Talay et al, 2018). The supply chain can be a driver or a barrier to implementing CE (Tura et al, 2019;Ostermann et al, 2021) and play an important role in CE because it dictates the technology (e.g., machinery), processes and, consequently, limitations to new BMs. Considering the fashion industry supply chain as global, long, and complex, with multiple and diverse players (Niinimäki et al, 2020), we argue: Proposition 5.…”
Section: Discussionmentioning
confidence: 99%
“…Figure 3 gives a summary of the objectives of this study according to the numbering proposed in Table 1 , which identified each author and article name. This figure also includes a paper that carried out a case study at a Brazilian fashion company, which is the only company in Brazil that is a signatory to the 2020 Circular Fashion System Commitment ( Ostermann et al, 2021 ).…”
Section: Resultsmentioning
confidence: 99%