“…That is, due to the increasingly high competition and low profit margins observed in the logistics industry (Colicchia et al , 2013; Piecyk and Björklund, 2015), LSPs refrain from engaging in green practices that require significant upfront investments (Nilsson et al , 2017; Oberhofer and Dieplinger, 2014) unless shippers adequately share risks/rewards on such investments (Bask et al , 2018; Jazairy, 2020; Multaharju et al , 2017). Risks/rewards sharing can be translated into, for example, establishing long-term contracts that secure the return of investment for green practices (Berling and Eng-Larsson, 2016; Eng-Larsson and Norrman, 2014; Monios and Bergqvist, 2016). Berling and Eng-Larsson (2016), for instance, discussed the risks associated with consolidating shipments, arguing that LSPs' capacity to engage in this green practice depends on shippers' heterogeneity as well as the LSPs’ ability to differentiate pricing among its shippers.…”