Dracula Tourism in Romania: From National to Local Tourism Strategies

Stoleriu, Oana Mihaela

doi:10.5593/sgemsocial2014/b24/s7.029

Cited by 10 publications

(7 citation statements)

References 5 publications

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“…As regards Romania, little attention has been paid to the positive role of tourism activities in rural areas, given that this form of tourism did not represent the main concern of national and regional authorities [48,75,76], despite the fact that there is a national strategy for sustainable development until 2030. Rather, NGOs are showing an active role, although their presence is mainly local and most of their activity does not directly focus on the sustainability of rural tourism: ADEPT Transylvania is a foundation dedicated to biodiversity conservation and rural development, Harta Verde (Green Map) Romania is promoting sustainable capitalization of natural heritage of the Bistrita County, while ANTREC, a national association, supports the potential of rural tourism, it is organizing tourist promotion campaigns and it also represents Romanian tourist entrepreneurs to national and international tourist events.…”

Section: Impacts Of Tourism Upon the Post-communist Romanian Rural Areasmentioning

confidence: 99%

The Impact of Tourism on Sustainable Development of Rural Areas: Evidence from Romania

et al. 2018

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Rural tourism has been seen during the last decades as a means for economic development of sensitive localities, especially in rural areas. However, little research has been conducted on the sustainability of the development induced by tourism activities in rural areas, and even so, with contradictory results. Our paper investigated how tourism impacted on the sustainable development of rural localities, focusing on three composite indexes: demographic stability, public utilities, and socio-economic sustainability. Mann–Whitney U test was used to determine the differences on each of the above-mentioned indexes between the rural localities with tourist arrivals and those without. The results showed that there is a significant positive effect of tourism on rural areas translated into higher values of all the indexes analyzed. This study brings valuable contributions to both academics and policy-makers: on one hand, it provides new insights into the impact of tourism activities; on the other hand, it offers valuable information to decisional actors regarding development strategies.

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Section: Impacts Of Tourism Upon the Post-communist Romanian Rural Areasmentioning

confidence: 99%

The Impact of Tourism on Sustainable Development of Rural Areas: Evidence from Romania

et al. 2018

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“…A second possible explanation is offered by the small investments (at least until 2008) in the tourist capitalization of the UNESCO brand [51] and the national authorities' alternations between several branding opportunities, such as Dracula [52][53][54]. There has been a late development in the destinations with WHS, visible only in the recent years in the form of investments in the sites' renovation and conservation and in tourist infrastructure [55,56].…”

Section: Discussionmentioning

confidence: 99%

The WHS Designation—A Factor of Sustainable Tourism Growth for Romanian Rural Areas?

2018

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The presence of World Heritage Sites has been frequently used as a mean of tourism promotion and increased attractiveness. However, previous studies showed contradictory results regarding the territorial impact of World Heritage Sites, and very few researchers discussed their impact in Eastern Europe. This paper examines how the presence of World Heritage Sites in rural localities influenced the tourism growth and sustainable development in Romania after 2000. Independent Sample t-test was used to analyse the evolution of tourism and sustainable development indicators between 2001 and 2016. The results suggest an absence of a positive effect induced by World Heritage Sites in rural areas. It seems that, by itself, the brand has not enough power to sustain tourist attractiveness if it is not endorsed by national, regional, and local initiatives. These findings lead a discussion about how certain sites managed to induce a sustained tourism growth while others failed to do so.

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“…Il patrimonio storico del castello e la vicinanza a Bucarest, unitamente al proliferare nei dintorni strutture turistiche, spinsero il regime comunista a ben tollerare l'associazione del Castello con il mito del Conte Dracula. Da allora, il costrutto sociale della residenza di Dracula è stato supportato da narrazioni turistiche, riprodotte a livello nazionale e locale (Stoleriu & Ibanescu, 2015).…”

Section: Social Network E Il Turismounclassified

The Web and Social Media for the Promotion of the Tourist Destination. Bran Castle (Romania): Myth, Literature, Cinema and History.

Carboni¹,

Marin²,

Robles³

2021

EATSJ

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The article aims to analyze the change that has taken place in the promotion of one of the most important and well-known cultural heritage in Romania, the Bran Castle, thanks to social networks. They are very important marketing tools for visibility and by power of positioning in the tourism market. Google Trends compares the interest shown by people in relation to the different destinations in Romania, and more specifically in relation to Bran Castle, the Transylvania region and the "Count Dracula". The results show that this tool can contribute to the knowledge of people's interest in relation to the tourist destinations. Nvivo's content analysis is also applied to investigate the cultural and tourist promotion that Bran Castle plans in its strategy. All this information is very useful for Destination Management Organization (DMO). The analysis of the data existing on social networks confirms the popularity of the myth of Dracula and its association with the image of the country, but we believe that Romania must wisely address this apparent negative stereotype and adopt a strategy of correct positioning of the Dracula symbol.

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Dracula Tourism in Romania: From National to Local Tourism Strategies

Cited by 10 publications

References 5 publications

The Impact of Tourism on Sustainable Development of Rural Areas: Evidence from Romania

The Impact of Tourism on Sustainable Development of Rural Areas: Evidence from Romania

The WHS Designation—A Factor of Sustainable Tourism Growth for Romanian Rural Areas?

The Web and Social Media for the Promotion of the Tourist Destination. Bran Castle (Romania): Myth, Literature, Cinema and History.

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