Abstract:The article aims to analyze the change that has taken place in the promotion of one of the most important and well-known cultural heritage in Romania, the Bran Castle, thanks to social networks. They are very important marketing tools for visibility and by power of positioning in the tourism market. Google Trends compares the interest shown by people in relation to the different destinations in Romania, and more specifically in relation to Bran Castle, the Transylvania region and the "Count Dracula". The resul… Show more
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