2009
DOI: 10.1086/596720
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Donation Behavior toward In-Groups and Out-Groups: The Role of Gender and Moral Identity

Abstract: We investigate how two important social identities-gender identity and moral identity-result in differential donations to in-groups and out-groups. Results from three studies indicate that moral identity importance tends to increase donations to out-groups (Iraq, Indonesia) and not to in-groups (London, New Orleans). However, this occurs only for consumers with a feminine gender identity. For consumers with a masculine gender identity, moral identity importance increases donations to the in-group but not the o… Show more

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Cited by 321 publications
(295 citation statements)
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“…While this can explain the effect we observe on donations, this explanation is not relevant to the behavior of the participants making the affect ratings, to whom we made no mention of donations. Second, the images of foreign victims may trigger group identity and men are known to act less positively towards out-group members than women (Winterich et al, 2009).…”
Section: Effectiveness Of the Affect Manipulationmentioning
confidence: 99%
“…While this can explain the effect we observe on donations, this explanation is not relevant to the behavior of the participants making the affect ratings, to whom we made no mention of donations. Second, the images of foreign victims may trigger group identity and men are known to act less positively towards out-group members than women (Winterich et al, 2009).…”
Section: Effectiveness Of the Affect Manipulationmentioning
confidence: 99%
“…First, MI is one important type of employee identity that may impact employee attitudes and behaviors in organizations (e.g., McFerran et al 2010;Shao et al 2008;Skarlicki et al 2008;Weaver 2006). Second, most previous research on MI mainly focuses on its impact on altruistic (or extra-role) types of behaviors (e.g., Aquino et al 2009Aquino et al , 2011Reed et al 2007;Reynolds and Ceranic 2007;Vitell et al 2009;Winterich et al 2009). We believe it is also of importance to assess how MI influences employees' 'in-role' behaviors and performance in a work setting.…”
Section: Introductionmentioning
confidence: 99%
“…In this situation the self-benefiting package also offers greater total benefits. Building on research on interpersonal closeness (Fitzsimons and Kay 2004;Kurt, Inman, and Argo 2011;Ward and Broniarczyk 2011;Winterich and Barone 2011;Winterich, Mittal, and Ross 2009), we explore the possibility that consumers would be more likely to choose a self-benefiting package when the other person is close rather than distant. In other words, consumers would be more likely to take away some benefit from a close (as opposed to distant) other in exchange for a lot more benefit for themselves.…”
mentioning
confidence: 99%