Domestic Tourist Satisfaction: Implications for “One Commune One Product” Eco-Tourism Development in the Mekong Delta of Vietnam

Trang, Nguyễn Thùy; TU, Vo Hong

doi:10.30892/gtg.38408-742

Cited by 4 publications

(2 citation statements)

References 38 publications

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“…The main strategies for developing ecotourism area was management clearance for institutional strengthening, facilities and infrastructure development, and human resources empowerment (Asy'Ari & Putra, 2021). Shared social and environmental responsibilities core characteristics have highest effect on tourist satisfaction (Trang & Tu, 2021). Tourism and ecotourism must be placed within a country's overall development strategy, as well as within context of a global economy (Sharma, 2018).…”

Section: H Relation Of Observation Results With Government Industry S...mentioning

confidence: 99%

Sustainable Eco-Tourism Development Strategy as Tourism Alternative During Covid 19 Pandemic in Posong Tourism Area

Kiswantoro,

Rohman,

Susanto

et al. 2022

IJT

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Posong is a tourist destination that needs to be built, developed, and perfected. Therefore we need right way to develop Posong area into a leading and attractive destination for tourists. Attraction characteristic of Posong's natural attractions is view sunrise and display of seven mountain peaks. Spread plantation land does not forget to be allure Posong's natural tourist destination. However, this potential has not been managed optimally, such as lack of adequate facilities, less intensive promotions, and accessibility problems in form roads are still steep and rocky. In addition, during this pandemic, natural tourism in Posong experienced a decrease in number tourists, which affected local economy. Therefore we need the right strategy to make Posong a sustainable tourism. Purpose: This study aims to analyze ecotourism in Posong tourism sites, Temanggung Regency. Determine and describe economic influence, social influences, environmental influences in Posong tourism destinations, Temanggung Regency before and after ecotourism development strategy. Research methods: Qualitative with explorative. Data collection by observation and documentation. Results and discussions: Strategies used to develop Posong tourist destinations which include application of sustainable tourism principles, ecotourism development, acessibility, and amenity development, Human Resources Development local communities, formation of Posong tourism area managers. Conclusion: Aspects of attractions, environment, and visitors are good and ready to deal with revenge tourism during a pandemic by paying attention to strict health protocols. Sustainable development has a comprehensive, integrated, and human oriented approach.

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Section: H Relation Of Observation Results With Government Industry S...mentioning

confidence: 99%

Sustainable Eco-Tourism Development Strategy as Tourism Alternative During Covid 19 Pandemic in Posong Tourism Area

Kiswantoro,

Rohman,

Susanto

et al. 2022

IJT

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“…We should preserve and promote the cultural traditions of the Khmer. Preferential policies should be developed for traditional craft villages such as the production of handicrafts, consumer goods, folk art, and archit ecture for the Khmer community (Trang and Tu, 2021). We should create diversity for Khmer tourism products associated with their cultural identity.…”

Section: Structural Model Testing (Sem)mentioning

confidence: 99%

Factors Affecting Community Participation in Khmer Festival Tourism Development in Mekong Delta, Vietnam

HAI¹,

Ngân²

2022

GTG

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The Mekong Delta has rich and diverse tourism resources, it is also a long-standing residence of the Khmer community with a specific culture. Exploiting community-based tourism from festivals will contribute to preserving ethnic and cultural identities, eradicating poverty, and improving people's living standards in the region. The objective of this study was to examine the factors affecting the community's participation in the development of Khmer festival tourism in the Mekong Delta, Vietnam. The research methods used include descriptive statistics, exploratory factor analysis, and regression analysis. The data was collected from the results of a survey of 1258 travelers to the Mekong Delta. SPSS 20, and AMOS 24 software are used to analyze and evaluate the scale and test hypotheses. The research results show that the factors affecting the community's participation in the development of Khmer festival tourism in the Mekong Delta include (1) Economic benefits; (2) Cultural and community; (3) Resources of tourism; (4) Policies for the development of community tourism; (5) Community environment; (6) Tourism products and services. Some contents were discussed, proposed solutions with governance implications to attract community participation in the development of Khmer festival tourism in the Mekong Delta, Vietnam.

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Sustainable development of local livelihoods in Vietnam: A demand‐driven approach through “One Commune, One Product”

Trang,

W. Kopp,

2024

Sustainable Development

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Abstract“One Commune One Product” (OCOP) is a national target program intended to develop the rural economy of Vietnam. The goal of the OCOP program is to identify and promote competitive, marketable products that originate from local and indigenous resources. Since its nationwide implementation in 2018, nearly 5000 OCOP products have been evaluated and certified for OCOP status. The present study interviewed 600 Vietnamese consumers and employed the latent class choice model to investigate the consumers' willingness to pay for OCOP attributes, including the ethical attributes of traceability information, local production, and fair trade, along with the government “star rating” for the product and the OCOP certification label. Through a choice experiment, we identified two distinct consumer segments, one of which (about 74% of the sample) expressed preference and willingness to pay price premiums for the product attributes and the other which (about 26%) was unwilling to pay for any of the attributes. We also found that the consumers in the “Optimist” segment were willing to pay a price premium for “private” product attributes compared to “public” attributes. Consumers in the “Opponent” segment were characterized as highly price sensitive; they expressed lower levels of concern for the environment and lower preferences for local products. Based on these results, we propose some policy implications for continued development of the OCOP program and local livelihoods.

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Domestic Tourist Satisfaction: Implications for “One Commune One Product” Eco-Tourism Development in the Mekong Delta of Vietnam

Cited by 4 publications

References 38 publications

Sustainable Eco-Tourism Development Strategy as Tourism Alternative During Covid 19 Pandemic in Posong Tourism Area

Sustainable Eco-Tourism Development Strategy as Tourism Alternative During Covid 19 Pandemic in Posong Tourism Area

Factors Affecting Community Participation in Khmer Festival Tourism Development in Mekong Delta, Vietnam

Sustainable development of local livelihoods in Vietnam: A demand‐driven approach through “One Commune, One Product”

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