Doing good to be green and live clean! - Linking corporate social responsibility strategy, green innovation, and environmental performance: Evidence from Maldivian and Moroccan small and medium-sized enterprises

Simmou, Walid; Govindan, Kannan; Sameer, Ibrahim; Hussainey, Khaled; Simmou, Samira

doi:10.1016/j.jclepro.2022.135265

Cited by 54 publications

(32 citation statements)

References 116 publications

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“…By implementing ECSR initiatives, enterprises are able to generate significant momentum toward promoting pro-environmental behaviors. These behaviors serve as crucial strategic support for environmental protection efforts (Latif et al , 2022; Simmou et al , 2023; Le, 2022). More importantly, this also provides the frontier prerequisite to applying the TPB in the context of environmentally friendly consumption to interpret that the process of making a green purchase decision can be inspired by consumers’ perceptions related to firms’ CSR practices.…”

Section: Conclusion Implications and Further Directionsmentioning

confidence: 99%

Environmental corporate social responsibility initiatives and the attitude-intention-behavior gap in green consumption

Duong

2023

SRJ

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Purpose The purpose of this study is to use the theory of planned behavior and a moderated mediation model to bridge the gap between attitude, intention and behavior in the context of green consumption. The study will focus on how environmental corporate social responsibility initiatives play a positive moderating role in the mediation effect of green purchase intention on the relationship between attitude toward green products and environmentally friendly purchasing behavior. Design/methodology/approach A representative sample of 583 consumers was gathered from five major cities in Vietnam using a mall-intercept survey method. The moderated mediation model and the formulated hypotheses were tested using the PROCESS macro. Findings The results of our study reveal that green purchase intention is not only positively and directly associated with environmentally friendly purchase behavior but also significantly mediated the green purchase attitude–behavior link. Environmental corporate social responsibility initiatives were found to positively moderate the direct effect of attitude toward green products on green purchase intention. More importantly, our study also yielded that the mediation effect of green purchase intention on the relationship between attitude toward green products and environmentally friendly purchase behavior is positively moderated by environmental corporate social responsibility initiatives. As such, the indirect impact of environmentally friendly purchase attitude on green purchase behavior through green purchase intention was stronger when the level of environmental corporate social responsibility initiatives was higher. Practical implications The results of this study have practical implications and offer valuable recommendations for marketing practitioners, administrators and policymakers. These recommendations can help promote corporate social responsibility practices among firms, encourage environmentally friendly consumption among consumers and contribute to the overall sustainable development of the country. Originality/value This study has made significant contributions to the existing literature on pro-environmental behavior by addressing the gap between attitude, intention and behavior in sustainable consumption. Furthermore, to the best of the author’s knowledge, this is the first study to use a moderated mediation model to shed light on the moderating effect of environmental corporate social responsibility initiatives on the direct and mediated relationships among attitude, intention and behavior in the context of green consumption.

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Section: Conclusion Implications and Further Directionsmentioning

confidence: 99%

Environmental corporate social responsibility initiatives and the attitude-intention-behavior gap in green consumption

Duong

2023

SRJ

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“…Hence, this research significantly contributes to the discipline of sustainability. Further, the research framework of this study encompasses environmental orientation, responsible environmental management, and eco-friendly practices, which grounded on strategic competencies such as pollution prevention, product stewardship, and sustainable development of natural resource-based view (NRBV) theory [ 18 , 19 ]. Therefore, this study provides comprehensive understanding of internal and external dimensions of SMEs that need to be nurtured to improve environmental sustainability.…”

Section: Introductionmentioning

confidence: 99%

Barriers to adaptation of environmental sustainability in SMEs: A qualitative study

Durrani,

Raziq,

Mahmood

et al. 2024

PLoS ONE

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This study examines the antecedents of environmental sustainability in small and medium enterprises (SMEs) of a developing country and explores the specific internal and external factors for environmental sustainability. The study focused on SMEs in Balochistan, Pakistan, utilizing convenience and purposive sampling techniques to select a sample size of 30 SMEs. In-depth qualitative interviews were conducted using a semi-structured questionnaire. The results of the study revealed that lack of finance and education are major barriers to recognizing and addressing environmental sustainability issues, along with the lack of government support and regulations to ensure compliance with environmental safety laws, hence leading to low concern for sustainability practices among SMEs. Awareness and attitude of SME owners/managers, along with customer demand and government policies, influence the adoption of environmental sustainability practices. Overcoming financial constraints and promoting cooperation among stakeholders are key to fostering sustainable practices in SMEs. This research makes an important contribution to the sustainable management literature by providing new and in-depth insights into the barriers that impede environmental sustainability in SMEs of developing countries.

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“…Companies have a critical role to play in reducing carbon emissions and promoting sustainability practices. In recent years, the international community has placed greater attention on environmental sustainability [3,4], and more companies have incorporated corporate environmental performance (CEP) strategies into their long-term development strategy management [5,6]. In the context of the China double carbon target, "corporate environmental performance" is a crucial evaluation indicator for corporate development.…”

Section: Introductionmentioning

confidence: 99%

A Monitoring Method for Corporate Environmental Performance Based on Data Fusion in China under the Double Carbon Target

Duan

et al. 2023

Sustainability

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The production and operation of corporates have a significant impact on the environment, and it is crucial for corporates to operate in an environmentally friendly manner, especially in the context of the China double carbon target. Corporate environmental performance refers to the degree of impact on the environment and the degree of contribution to environmental protection by corporates in their business activities. Our study conducted an assessment and early warning system for corporate environmental performance by monitoring seven typical corporate environmental performance variables, including the green asset ratio (Gra), the proportion of environmentally friendly products (Pefp), and cash flow for environmental protection to total assets ratio (ECF), of 2718 non-financial listed corporates in China’s A-share market. The dataset comprised empirical data from the CSMAR database and multi-scale measurements collected by us. Among data-driven monitoring methods, deep learning is widely applied due to its powerful automatic feature extraction abilities. However, multi-time scale data is often encountered in industrial ecology-related data, as the different underlying physical quantities of various data result in inconsistent sampling rates. Multi-time scale data are incomplete and asymmetrical, making it difficult for traditional models to use directly for corporate ecological monitoring. In this article, an improved CNN-LSTM monitoring model based on data fusion is proposed to address this issue. This method employs unified vectorization processing to transform incomplete multi-time scale data into uniform complete data. An end-to-end diagnostic model is constructed to simultaneously optimize feature extraction and monitoring. In a multi-time scale corporate monitoring model, CNN can mine hidden features of data, while LSTM can further capture the time dependence of underlying time series. Compared to manual feature extraction that relies on prior knowledge, the proposed model can learn more effective data features. The effectiveness of the method has been demonstrated through empirical data experiments, which is beneficial for corporates in the context of double carbon emissions, providing a method for regulating corporate ecological indicators.

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Doing good to be green and live clean! - Linking corporate social responsibility strategy, green innovation, and environmental performance: Evidence from Maldivian and Moroccan small and medium-sized enterprises

Cited by 54 publications

References 116 publications

Environmental corporate social responsibility initiatives and the attitude-intention-behavior gap in green consumption

Environmental corporate social responsibility initiatives and the attitude-intention-behavior gap in green consumption

Barriers to adaptation of environmental sustainability in SMEs: A qualitative study

A Monitoring Method for Corporate Environmental Performance Based on Data Fusion in China under the Double Carbon Target

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