Environmental corporate social responsibility initiatives and the attitude-intention-behavior gap in green consumption

Duong, Cong Doanh

doi:10.1108/srj-11-2022-0487

Cited by 11 publications

(7 citation statements)

References 64 publications

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“…Although consumers positively evaluate fast fashion brands as excellent and useful products, they do not buy them right away. The authors suspect that there is another variable namely environmental corporate social responsibility, that moderates the effect of consumers' attitudes on their behavioral intention to purchase the brand (Duong, 2023;Vu et.al, 2021).…”

Section: Resultsmentioning

confidence: 99%

“…The current study did not consider the attitude-behavior gap in pro-environmental behavior research. Further research may extend the research framework that incorporates moderating and mediating variables that will strengthen the model such as environmental corporate social responsibility (Duong, 2023;Vu et.al, 2021) and consumer innovativeness (Kamalanon, Che, and Le, 2022) as moderators as well as perceived quality as a mediating variable (Azzari and Pellisari, 2020).…”

Section: Conclusion Managerial Implications Limitation and Future Res...mentioning

confidence: 99%

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The Consequences of Social Responsibility: A Study of Fast Fashion Brands

Ekasari,

Fajaray

2024

bus. and entrepreneurial rev.

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This research aims to analyze the positive impact of social responsibility carried out by fast fashion brand on consumers’ attitude, trust, perceived consumer effectiveness and brand awareness. Using purposive sampling method, there were 175 respondents participated in the survey. The data was analyzed using structural equation model. The results revealed that brand’s social responsibility activities influence attitude, trust, perceived consumer effectiveness and brand awareness. However, the authors did not find any significant effect of perceived consumer effectiveness and brand awareness on purchase intention. This research can help fast fashion marketers to design a comprehensive message to convey to public that they carry out CSR programs. This study contributes to the literature of green marketing by examining the effect of CSR conducted by fast fashion brand on various response of consumers. The findings can help companies to design and communicate appropriate CSR initiatives in order to enhance consumers’ positive perception. Keywords: Corporate social responsibility, attitude, trust, perceived consumer effectiveness, brand awareness, purchase intention.

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Section: Resultsmentioning

confidence: 99%

Section: Conclusion Managerial Implications Limitation and Future Res...mentioning

confidence: 99%

The Consequences of Social Responsibility: A Study of Fast Fashion Brands

Ekasari,

Fajaray

2024

bus. and entrepreneurial rev.

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“…CSR là khái niệm quan trọng trong lĩnh vực marketing (Mohammed & Al-Swidi, 2020;Duong, 2023). CSR là nghĩa vụ của doanh nghiệp để theo đuổi các chính sách, ra các quyết định hoặc thực hiện chuỗi các hoạt động được xã hội mong đợi xét về mục tiêu và giá trị; bao gồm các kỳ vọng của xã hội về kinh tế, pháp lý, đạo đức và sự từ thiện đối với một tổ chức tại một thời điểm nhất định (Bowen, 1953).…”

Section: Trách Nhiệm Xã Hội Của Doanh Nghiệpunclassified

Vai trò trách nhiệm xã hội của doanh nghiệp đối với Marketing xanh và lợi thế cạnh tranh khách sạn: cách tiếp cận lý thuyết

Lê Văn,

Nguyễn Hữu Thái,

Trần Thị Thu

2024

JEDVI

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Marketing xanh ngày càng phổ biến, và xu hướng vận dụng marketing xanh trong ngành khách sạn cũng đang phát triển mạnh mẽ. Điều này mở ra hướng nghiên cứu về cách thức đẩy mạnh, khuyến khích các khách sạn định hướng và thực hành marketing xanh nhằm gia tăng khả năng cạnh tranh của mình. Nghiên cứu này nhằm đề xuất mô hình nghiên cứu lý thuyết khám phá cơ chế thúc đẩy định hướng marketing xanh trong mối quan hệ với trách nhiệm xã hội của doanh nghiệp và lợi thế cạnh tranh. Với phương pháp nghiên cứu định tính thông qua hợp tuyển tài liệu và phỏng vấn sâu, nghiên cứu cho thấy trách nhiệm xã hội của khách sạn có tác động trực tiếp đến định hướng marketing xanh và lợi thế cạnh tranh. Đồng thời, kết quả nghiên cứu cũng chỉ ra định hướng marketing xanh có ảnh hưởng đến lợi thế cạnh tranh. Kết quả nghiên cứu sẽ là cơ sở quan trọng để tiến hành nghiên cứu định lượng về vai trò trách nhiệm xã hội của doanh nghiệp đối với Marketing xanh và lợi thế cạnh tranh khách sạn.

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“…Carrington et al, 2014). Noticeably, recent research also investigates the effects of the environmental corporate social responsibility initiatives (Duong, 2023a), cultural values (Duong, 2023b), big five personality traits (Duong, 2022), and karma dimensions (Duong, 2023c) on the intention-behavior gap towards pro-environmental consumption (e.g. green consumption and energy-saving behaviors).…”

Section: Conceptualization and Hypothesesmentioning

confidence: 99%

Consumer knowledge and intention-behavior consistency

Sun,

Zheng,

Peng

et al. 2023

MIP

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PurposeIn marketing, most research on intention–behavior consistency (IBC) is dedicated to improving the predictive ability of stated intentions for future behaviors, with relatively less exploration into the precursors of IBC, especially those linked to regular durable goods void of ethical consumption characteristics. This study aims to focus on the antecedents of IBC for such products, specifically examining category-level and product-level IBC in light of consumer knowledge.Design/methodology/approachThe authors conducted a two-round survey to collect 3,560 Chinese consumers' vehicle purchase intentions and behaviors. The authors have also leveraged a large vehicle database (containing detailed vehicle attribute information) to measure consumer product knowledge (i.e. product judgment accuracy). A trivariate probit model was proposed to account for the potential selection bias arising from sample attrition while examining the effects of consumer knowledge on category- and product-level intention-behavior consistency.FindingsFindings reveal that 47% of the participants displayed category-level IBC, and within this group, a further 39% exhibited product-level IBC. Notably, product knowledge, manifested as accurate product judgment, correlates negatively with category-level IBC but positively with product-level IBC. Intriguingly, the negative association between inaccurate judgment and product-level IBC is less pronounced for consumers overestimating the target product than for those underestimating it. Furthermore, consumers with direct experience are less prone to show category-level IBC, but are more inclined to display product-level IBC.Practical implicationsVehicle marketers should prioritize consumers who show interest in their products but possess inaccurate knowledge, to retain whom companies can nurture their product knowledge. As for consumers with accurate knowledge, companies should try to expedite their purchase. Vehicle marketers also need to devise suitable advertising strategies to prevent consumers from undervaluing their products. For those overestimating competitors' products, companies can provide information to correct their overestimation and draw attention to possible confirmation biases. Vehicle marketers should encourage potential buyers who have shown interest in their product to participate in test-drive events, exhibitions, and other direct experience opportunities. Yet, for consumers still in the “whether-to-buy” decision-making phase, companies should not rush them into a test drive.Social implicationsIn the policy-making realm, governmental administrators can implement extensive consumer education programs, with a focus on the importance of product knowledge. This may involve providing consumers with accurate information and buying guides through various channels, which can help consumers make informed purchase decisions. Moreover, to foster healthy competition among vehicle companies, governmental administrators can establish regulations that require vehicle companies and other relevant industries to provide accurate and transparent product information, including performance, safety, and environmental aspects. Finally, in order to protect consumer rights, governmental administrators can also strengthen regulations to ensure fair treatment and safeguards for consumers throughout the purchasing process. This includes cracking down on false advertising and fraudulent practices, maintaining market order, and enhancing consumer confidence and purchase consistency.Originality/valueThis study is among the first attempts to examine the relationship between consumer knowledge and intention-behavior consistency, especially for regular durable products void of ethical consumption characteristics. Responding to the call of previous literature (e.g. Morwitz, 1997), the authors distinguish between and examine two forms of intention-behavior consistency simultaneously (using a sample selection model) and obtain more reliable conclusions. Moreover, the study's large-scale two-round survey had obtained individual-level purchase behavioral outcomes, which allowed the authors to measure each consumer's IBC at both category and product levels. More importantly, the authors show the opposite effects of consumer knowledge on the two forms of intention-behavior consistency.

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Environmental corporate social responsibility initiatives and the attitude-intention-behavior gap in green consumption

Cited by 11 publications

References 64 publications

The Consequences of Social Responsibility: A Study of Fast Fashion Brands

The Consequences of Social Responsibility: A Study of Fast Fashion Brands

Vai trò trách nhiệm xã hội của doanh nghiệp đối với Marketing xanh và lợi thế cạnh tranh khách sạn: cách tiếp cận lý thuyết

Consumer knowledge and intention-behavior consistency

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