Doing Farm Tourism: The Intertwining Practices of Gender and Work

Brandth, Berit; Haugen, Marit S.

doi:10.1086/605480

Cited by 75 publications

(79 citation statements)

References 33 publications

(26 reference statements)

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“…Rural sociological studies often focussed on the identity of rural females from a gender perspective. Brandth [51] and Brandth and Haugen [52] investigated the identity of rural women from a gender perspective, in connection with farm diversification that included tourism activity. Brandth and Haugen [2] directly focussed upon identity changes among rural women caused by agritourism as a means of farm diversification.…”

Section: Literature Reviewmentioning

confidence: 99%

Assessing Managerial Efficiency of Educational Tourism in Agriculture: Case of Dairy Farms in Japan

Ohe

2017

Sustainability

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Many rural areas face difficulty in how to motivate farmers to embark on diversified activities, such as tourism, while raising managerial efficiency. Thus, this paper conceptually and empirically evaluated how a farmer's identity correlates with managerial efficiency since the connection between the two has not been explored fully. We have addressed this issue through examining farmers' efforts in providing an emerging new educational tourism service by focusing on the Educational Dairy Farms in Japan. Conceptually, this paper classified farmers' identity into two types: traditional identity as a simple farm producer offering an educational service as a volunteer, and, enlarged identity, which is oriented toward viability of a new service activity. Empirically, data envelopment analysis revealed that those with the enlarged identity realized a higher managerial efficiency although there was much room for improvement in overall managerial efficiency. Consequently, support measures with a wider perspective that include identity issues should be designed for capacity building of farmers who are conducting tourism.

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Section: Literature Reviewmentioning

confidence: 99%

Assessing Managerial Efficiency of Educational Tourism in Agriculture: Case of Dairy Farms in Japan

Ohe

2017

Sustainability

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“…Women, in contrast, generally enter the farming business through marriage [19,30]. The division of roles is often gender-specific: most farm work is done by men, whereas women do most of the work inside the house, besides domestic work and childcare, often including farm administration and some manual farm labour [23,31]. Due to their family backgrounds and prominent roles in farm management, men generally derive their identities from farming [28,32].…”

Section: Gendered Role Divisions In Family Farmingmentioning

confidence: 99%

“…More specifically, Whatmore [29] argued that women's roles and identities are rooted in an agricultural gender ideology which prescribes their role and identity as 'wives' and 'mothers' instead of 'farmers'. This traditional gendered role division is strong, as it was found to have been widely reproduced until recently [31,33].…”

Section: Gendered Role Divisions In Family Farmingmentioning

confidence: 99%

Exploring the roles of women in the development of multifunctional entrepreneurship on family farms: an entrepreneurial learning approach

Seuneke

2015

NJAS: Wageningen Journal of Life Sciences

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Keywords:family farming multifunctional entrepreneurship productivism multifunctionality entrepreneurial learning gender farm women multiple case study Europe. a b s t r a c tThis paper analyses women's roles in the learning process that accompanies the switch towards multifunctionality and multifunctional entrepreneurship: the process by which farmers gain the necessary knowledge and skills 'to do multifunctionality', develop and adapt their identity as 'multifunctional entrepreneurs', and re-establish the identity of the farm as a multifunctional one. Detailed inspection of men's and women's positions and functions in the learning process reveals women's leading roles in: 1) introducing new identities and practices onto the farm, 2) providing access to new networks and learning environments, and 3) initiating negotiation within the farming family regarding the farm's (future) orientation towards primary production or multifunctionality. All three aspects of learning are essential building blocks for the development of multifunctional entrepreneurship on family farms. The paper is based on a study of 120 Dutch multifunctional farms, with a detailed analysis of the genderedness of the entrepreneurial learning process in three specific farm cases.

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“…Presumably all of the farmer's boys in this sample married, and for three of them, their wives clearly influence the farm operation. Much has been written of the traditional gendered division of labor on the farm (Brandth, 2002;Brandth & Haugen, 2010;Evans & Ilbery, 1996;Lobao & Meyer, 1995). The theme of gender from these oral histories is the focus of another paper, but it seems the wives in this sample bring good business and managerial skills, motivation, and creativity to the operation.…”

Section: Farmer Culturementioning

confidence: 99%