Doing and meaning

Amy-Chinn, Dee; Jantzen, Christian; Østergaard, Per

doi:10.1177/1469540506068685

Cited by 14 publications

(6 citation statements)

References 10 publications

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“…The number one reason women in this study reported wearing sexy underwear was "to feel sexy," which is consistent with other findings on intimate apparel [42,43]. Use of intimate apparel might also act as a form of self-arousal: a thorough review of women's sexual desire by Meana [55] suggests that women want to feel sexually desired.…”

Section: Plos Onesupporting

confidence: 88%

“…Because women's preferences vary, intimate apparel can range from a combination of boy shorts and bralettes to crotch-less panties and leather corsets. Women aged 25-44 tend to consider purchasing lingerie and intimate apparel as a "treat" as well as a necessity [43]. While some women might wear intimate apparel to "feel good" about themselves, they more likely choose intimate apparel that increases their own arousal while also signaling sexual proceptivity and receptivity to their male partner.…”

Section: Women's Use Of Intimate Apparelmentioning

confidence: 99%

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Women's use of intimate apparel as subtle sexual signals in committed, heterosexual relationships

Craig

Gray

2020

PLoS ONE

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Current literature on women's sexual signaling focuses on modes of attracting potential, new sexual partners, but says little about women's subtle sexual signals in committed, romantic relationships. Subtle sexual signals are inherently private and are only visible to the intended audience; a woman might use these signals to elicit or accept a sexual response from her partner or to increase her overall attractiveness, or attractivity. In this study, we sought to identify women's use of intimate apparel as a proceptive or receptive behavior as well as the effects of relative mate value, relationship commitment, relationship satisfaction, and sexual functioning. A total of N = 353 women in the United States aged 25-45 who were in committed, heterosexual relationships completed the survey; 88.7% of the sample indicated wearing or having worn sexy underwear. Results indicate that women report wearing sexier underwear the day taking the survey if they anticipate sexual activity that same day. However, during the most recent sexual activity, women did not report wearing sexier underwear if they initiated (proceptive) that activity. While relative mate value was not directly related to sexiness of intimate apparel, women who report higher mate value tend to wear sexier underwear. Women's use of intimate apparel might be viewed as a method of increasing attractivity and underlying receptivity to aid relationship maintenance, though caveats regarding measures and alternative interpretations are also discussed. Findings suggest that these women use intimate apparel to feel sexy, desired, aroused, and to prepare for sex with their partners. This study is the first to examine intimate apparel in relationships and as a subtle sexual signal of proceptivity and receptivity. OPEN ACCESS Citation: Craig LK, Gray PB (2020) Women's use of intimate apparel as subtle sexual signals in committed, heterosexual relationships. PLoS ONE 15(3): e0230112. https://doi.org/10.Relationship maintenance strategies include positivity, openness, social network, and task sharing [5]. Originally defined by Canary and Stafford [22], positivity is acting nice and courteous; openness involves speaking openly about thoughts and feelings; social network is spending time with mutual friends; and task sharing involves sharing in household responsibilities. Others indicate that sharing activities with a romantic partner is beneficial for relationship maintenance [23], and sexual satisfaction in relationships is associated with relationship satisfaction and commitment [24, 25]. Indeed, all these strategies are associated with greater PLOS ONEWomen's intimate apparel in heterosexual relationships PLOS ONE | https://doi.

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Section: Plos Onesupporting

confidence: 88%

Section: Women's Use Of Intimate Apparelmentioning

confidence: 99%

Women's use of intimate apparel as subtle sexual signals in committed, heterosexual relationships

Craig

Gray

2020

PLoS ONE

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“…The present research paints a dynamic portrait of consumers according to their involvement profiles. The results of this study and the associated literature review (Amy-Chinn et al, 2006;Hart and Dewsnap, 2001;Tsarenko and Strizhakova, 2015) indicate that the drivers of interest in bra purchases are understood only anecdotally. The three segments emerging from this study clearly indicate the scope for specifically tailored retail services and advice that can address the varying degrees of consumer involvement with the product.…”

Section: Discussion and Managerial Implicationsmentioning

confidence: 84%

“…Furthermore, there may be situations where customers seek to match their intimate apparel to a specific style or colour of attire. The desire of a female to wear well-assembled outfits with comfortable and coordinated underwear reveals a deeper structural level: it is not just about being "sexy," but about being sexy in the "right" way through intimate self-dialogue (Amy-Chinn et al, 2006).…”

Section: Product-related Attributesmentioning

confidence: 99%

“…This exploratory segmentation study therefore examines the gendered consumption of a product typically designed as a non-visible apparel item – the bra. Regarded by women as a wardrobe necessity, the bra serves as a foundation for clothing (Singer, 2014) and is a type of undergarment with which females develop an enduring and meaningful relationship (Amy-Chinn et al, 2006), albeit less explicit than that of conspicuous products. This discreet fashion product has undergone significant transformation in recent decades due to not only advances in production technology but also, perhaps more significantly, its position as a carrier of cultural meanings dominating contemporary consumption ideology.…”

Section: Introductionmentioning

confidence: 99%

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A Portrait of Intimate Apparel Female Shoppers: A Segmentation Study

Tsarenko

2017

Australasian Marketing Journal

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This research expands dialogue on the dynamic consumer–product relationship within the under-researched, albeit sensitive, context of intimate wear. Drawing on involvement theory alongside specific product and service attributes, this study delineates and profiles segments within the highly engendered consumption of the bra. Data gathered from 221 Australian females unveiled three distinct segments of female bra shoppers: Enthusiasts who derive significant hedonic value in purchasing bras, Dilettantes who portray high interest in lingerie but exhibit the lowest levels of competency in bra-shopping, and Pragmatists who hold the lowest score in terms of hedonic value but perceive themselves as highly competent bra shoppers. Demographic and attribute profiling further captures differences between segments on factors including age, brand importance, lingerie servicescape ambience, and professional fitting advice. Findings provide relevant insights for lingerie retailers and suggestions for future research.

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Nordic Consumer Culture Theory Research: Conversation in a Wine Bar

Hartmann

Arnould

2019

Nordic Consumer Culture

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Doing and meaning

Cited by 14 publications

References 10 publications

Women's use of intimate apparel as subtle sexual signals in committed, heterosexual relationships

Women's use of intimate apparel as subtle sexual signals in committed, heterosexual relationships

A Portrait of Intimate Apparel Female Shoppers: A Segmentation Study

Nordic Consumer Culture Theory Research: Conversation in a Wine Bar

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