A Portrait of Intimate Apparel Female Shoppers: A Segmentation Study

Tsarenko, Yelena; Lo, Carolyn J.

doi:10.1016/j.ausmj.2017.01.004

Cited by 18 publications

(26 citation statements)

References 44 publications

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“…Thus, many brands including Berlei, Victoria's Secret, Triumph, and Bonds carry a wide range of bras that provide suitable comfort, support, and fit according to the needs of growing teens, working women, nursing mothers, and older women. Brands have also distinguished between different bra-wearing behaviors by differentiating the product into usage patterns, such as occasions and benefits sought (e.g., T-shirt bra designed for seamless everyday wear, push-up bras for enhanced cleavage, convertible bras for strapless or halter neck outfits, and sports bra for physical activities) [10].…”

Section: Aesthetic Comfortmentioning

confidence: 99%

Innovation in the Comfort of Intimate Apparel

Duru¹,

Candan²,

Nergis³

2019

Textile Manufacturing Processes

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Intimate apparel is the most important clothing layer since it acts as human's second skin due to contact with the skin directly. The comfort issues for intimate apparels are sensorial, thermal, motion, and aesthetical, all of which are interrelated. Since intimate apparel is an inner layer in between the skin and the outerwear, its thermal comfort is very important. Transferring moisture from the clothing to the environment through diffusion, wicking, sorption, and evaporation is regulated by the thickness and tightness of the fabric. On the other part, the behavior of fabric is affected by chemical and physical properties of its constituent fibers, fiber content, physical and mechanical characteristics of its constituent yarns, and the finishing treatments. Thus, major fiber manufacturers such as Nylstar, Invista, and Lenzing have launched different types of fibers such as Meryl Skinlife, Tactel, Tencel, etc., which are suitable for intimate apparel. The aim of this chapter is to introduce the latest developments in fibers used in the manufacturing of intimate apparel products and their contribution to clothing comfort, which the apparels give when the body does not limit its movement and regulation mechanism of its own temperature.

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Section: Aesthetic Comfortmentioning

confidence: 99%

Innovation in the Comfort of Intimate Apparel

Duru¹,

Candan²,

Nergis³

2019

Textile Manufacturing Processes

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“…Thus in order to understand the motivations behind lingerie purchase of women we need to understand the brand experience dimensions which influence their purchase and can help product manufacturers, marketers and retailers to enhance their sales and foster brand loyalty in return. The limited literature available on the lingerie buying behavior of the consumer has tried to identify their buying motivation based on lifestyle (Richards and Sturman, 1977;Montagna, Carvalho and Filipe, 2011) and level of involvement (Kapferer and Laurent, 1985;Dewsnap and Hart, 2001;Tsarenko and Lo, 2017) also taking into consideration the demographic factors like age, occupation and city of residence into consideration. However, the studies did not focus on the reasons why the buying behavior of one segment differed from the other as consumers mood, behavior, lifestyle, attitude as well as demographic factors can all contribute towards the difference in lingerie buying behavior between consumers.…”

mentioning

confidence: 99%

A study of brand experience dimensions affecting the age wise lingerie buying behaviour of consumers in India.

2020

JXAT

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Lingerie for women depicts a high involvement profile and not just meets their functional requirements but also impacts their psychological, psychosocial and behavioral outcomes. However, there have been very few studies which have tried to deconstruct the lingerie buying behavior of the women as a multi-sensory construct involving their senses, emotions, intellect, actions and social relationships ultimately leading to brand loyalty. This study aims to evaluate the effect of brand experience on the lingerie buying consumers of India, by applying the brand experience scale propounded by(Brakus, Schmitt, & Zarantonello, 2009) categorizing brand experience as sensory, affective, intellectual and behavioral. A collection of 1392 women across India, aged between 18-44 were interviewed in order to assess their age wise brand experience

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“…One category within this industry may offer the potential for new findings in customer value creation and retail theories. Female intimate apparel items evolved as fashion products and left their commodity connotation behind (Tsarenko & Lo, 2017). According to Euromonitor (2018), the underwear sector accounts for 45% of the total sales in womenswear in Brazil.…”

Section: Introductionmentioning

confidence: 99%

“…From a theoretical point of view, even though the literature on gendered consumption has rapidly evolved, academic production concentrated in exploring differences within the same gender is still scant (Bacha, Strehlau, & Vieira, 2010;Hume & Mills, 2013;Tsarenko & Lo, 2017).…”

Section: Introductionmentioning

confidence: 99%

“…The set of the diverse and complex set of physiological, psychographic, functional, psychological, and economic factors that influence consumer behavior for bras (Hart & Dewsnap, 2001) illustrates and supports that the lingerie category may differ from all other types of consumer product, and even from its sister industry, outer apparel. Thus, albeit being overlooked in academic articles (Tsarenko & Lo, 2017), lingerie provides an excellent opportunity to explore variables that may affect customer retailer and channel choices.…”

Section: Introductionmentioning

confidence: 99%

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Customer value creation in an omnichannel environment: a study in the intimate apparel industry

Yojo¹

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Agradeço à Prof. Dra. Ana Ikeda pela orientação deste trabalho. Suas orientações e dicas foram sempre muito valiosas! Admiro muito a senhora e espero que a nova fase venha cheia de saúde e alegrias! Agradeço ao Prof. Dr. Geraldo Toledo pelos grandes ensinamentos tanto como professor quanto como orientador da monitoria. Agradeço também aos demais membros do PPGA, professores, membros da secretaria e amigos de outras áreas. Agradeço à Prof. Dra. Thelma Rocha, que além de fazer parte da banca sempre foi uma inspiração como docente. Agradeço aos demais membros da banca, Prof. Dra. Vivian Strehlau e Prof. Dr. Carlos de Brito pelas valiosas contribuições. Agradeço aos participantes desta pesquisa, sem vocês ela não seria possível. Agradeço à minha família. Independente de estarmos ligados por laços de sangue, de amor ou de amizade, tudo o que conquistei e o que sou não seria possível sem vocês. Obrigada pela paciência nos momentos de tensão. Obrigada pelo carinho sempre. Obrigada aos amigos da economia, do mestrado, do colégio, de todo lugar. Obrigada à Fernanda e à Isa do grupo de Whatsapp "Publish or Perish", obrigada à Roberta com as histórias da Ana Clara e os momentos de apoio na dissertação e nos trabalhos, e obrigada aos demais amigos em todos os momentos desta jornada. Em especial, obrigada à família buscapé que ocupa o velho casarão pintado pela metade na Rua Concórdia do Mucuri! Meus pais, minha tia, minha cunhada, meu irmão humano Yuh e meu irmão canino Cookie. Cada dia com vocês é uma história. E vocês sempre apoiaram que eu escrevesse a minha sem preocupação. Arigatou pelo apoio total e irrestrito. Obrigada ao meu companheiro de todas as horas, que formatou arquivos, discutiu teorias de marketing, fez robozinhos pra coletar dados, produziu tabelas com os qualis de mil artigos.... Que me deu carinho, apoio e amor todos os dias desde antes da entrega do pré-projeto de mestrado. Arigatou Lufe! Obrigada a você e à toda sua família que me recebeu de braços abertos. E finalmente, agradeço à CNPQ pelo apoio financeiro sem o qual não teria sido possível a dedicação a este trabalho. Espero que estas bolsas continuem a gerar oportunidades para outras pessoas que desejam contribuir para o crescimento da USP como uma universidade de referência no Brasil e no mundo.

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A Portrait of Intimate Apparel Female Shoppers: A Segmentation Study

Cited by 18 publications

References 44 publications

Innovation in the Comfort of Intimate Apparel

Innovation in the Comfort of Intimate Apparel

A study of brand experience dimensions affecting the age wise lingerie buying behaviour of consumers in India.

Customer value creation in an omnichannel environment: a study in the intimate apparel industry

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