2018
DOI: 10.3727/108354218x15143857349459
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Does Verifying Uses Influence Rankings? Analyzing Booking.Com and Tripadvisor

Abstract: Electronic word of mouth (eWOM) is of recent and considerable importance in tourism, particularly because of the intangible nature of the industry. Users' online reviews are a source of information for other consumers, who take them into account before making a reservation at a lodging property. The aim of this study is to establish whether or not the anonymity of the reviews on TripAdvisor alters hotel rankings by comparing them with verified users' reviews on Booking.com. Moreover, the study analyzes whethe… Show more

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Cited by 30 publications
(13 citation statements)
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“…This traveller-generated content (TGC) about destinations and their services has become an important source of information for travellers [81] that is used to evaluate their search for information and their behaviour during the trip, describing travellers' perceptions and the way in which they refer to the value of the information associated with the websites of the destinations [82]. Online Travel Reviews (OTRs) currently account for most TGC and have great academic value as a data source [83,84] regarding the analysis of perceived images; in particular, reviews taken from popular platforms such as TripAdvisor [85]. Moreover, their projection through eWOM communication makes them agents for building a destination image.…”
Section: User-generated Contentmentioning
confidence: 99%
“…This traveller-generated content (TGC) about destinations and their services has become an important source of information for travellers [81] that is used to evaluate their search for information and their behaviour during the trip, describing travellers' perceptions and the way in which they refer to the value of the information associated with the websites of the destinations [82]. Online Travel Reviews (OTRs) currently account for most TGC and have great academic value as a data source [83,84] regarding the analysis of perceived images; in particular, reviews taken from popular platforms such as TripAdvisor [85]. Moreover, their projection through eWOM communication makes them agents for building a destination image.…”
Section: User-generated Contentmentioning
confidence: 99%
“…Word-of-mouth (WOM) plays an important role in tourism marketing [27], especially because of the intangible nature of the industry [30], [54]. A tourism product cannot be returned in case of customer dissatisfaction the same way as a pair of shoes can; therefore travelers need to know in advance whether or not this product corresponds to their needs and expectations.…”
Section: Analysis Of Online Reviewsmentioning
confidence: 99%
“…The Booking.com Extranet platform lets property owners increase sales and promote their accommodation units to the global public. Booking.com provides analytical tools and dashboards for accommodation providers that help them to increase their visibility and their business (Mellinas et al, 2015;Mantovani et al, 2017;Martin-Fuentes et al, 2018). The "Best price" clause Booking.com offers a broad choice of accommodations for a good price.…”
Section: Literature Review -Bookingcommentioning
confidence: 99%