Does the Adoption of Sustainable Development Practices among Online Distance Learning Higher Education Institutions in Malaysia Matter? The Role of Intention as a Mediator

Abstract

utilized primary data collected through a survey questionnaire adapted from previous research studies. The data analysis involved 392 clean data points and employed structural equation modeling. The measurement model was assessed to establish convergent validity by examining construct reliability and validity. Discriminant validity was verified through cross-loading and Hetrotrait-Monotrait (HTMT) ratios. The structural model was then evaluated, and the results confirmed significant positive direct relationships between attitude, perceived behavioral control, subjective norms, and intention. Additionally, intention was found to have a positive and significant relationship with adoption. Furthermore, the study revealed that intention significantly mediates the relationship between perceived behavioral control and adoption. These findings provide insights and suggest strategies to enhance the adoption of sustainable development practices in the context of online distance learning higher education institutions. For future studies, researchers should consider exploring the potential moderating effects of individual characteristics, such as prior knowledge, self-efficacy, and environmental awareness, on the relationship between attitude, subjective norms, perceived behavioral control, intention, and adoption.