Does social exclusion influence multiple channel use? The interconnections with community, happiness, and well-being

Dennis, Charles; Alamanos, Eleftherios; Papagiannidis, Savvas; Bourlakis, Michael

doi:10.1016/j.jbusres.2015.08.019

Cited by 85 publications

(85 citation statements)

References 43 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…For instance, advertisements that appeal to feelings should be more persuasive for the elderly, divorced, and widowed. Moreover, disabled, elderly, and remotely located shoppers tend to shop online (Dennis, Alamanos, Papagiannidis, & Bourlakis, 2016). Thus, mobile advertisers might focus on nuanced visual image, tone, and design to arouse emotions, rather than demonstrating product benefits, providing convincing arguments, or offering practical deals and coupons.…”

Section: Managerial Implicationsmentioning

confidence: 99%

Speaking to the heart: Social exclusion and reliance on feelings versus reasons in persuasion

Sinha

2017

J Consum Psychol

View full text Add to dashboard Cite

The authors of this study identify an alternative frame of communication for persuading people who feel socially excluded to behave in ways that benefit individual and social wellbeing, regardless of future connection possibilities. The authors suggest that socially excluded (included) consumers tend to rely on affect (cognition) in processing information, and to consequently prefer persuasive messages based on feelings (reasons). The effect occurs because people tend to ruminate about exclusionary events, which depletes self‐regulatory resources. Thus, distraction that interferes with rumination can mitigate the social exclusion effect on affective processing. The authors present findings from five studies across various paradigms promoting personal and social wellbeing (i.e., donating blood, recycling, and consuming healthful foods) and discuss the theoretical and policy implications.

show abstract

Section: Managerial Implicationsmentioning

confidence: 99%

Speaking to the heart: Social exclusion and reliance on feelings versus reasons in persuasion

Sinha

2017

J Consum Psychol

View full text Add to dashboard Cite

show abstract

“…This study extends the literature on mobile marketing (Blazquez, 2014, Dennis et al, 2016, Gao et al, 2013 by exploring consumers socialness perceptions of the MIM experience. Prior studies explored consumer acceptance of mobile retailing (Gao et al, 2013) and consumer experience in mobile shopping (e.g.…”

Section: Contributions To Theory and Managerial Implicationsmentioning

confidence: 87%

“…Prior studies explored consumer acceptance of mobile retailing (Gao et al, 2013) and consumer experience in mobile shopping (e.g. Blazquez, 2014, Dennis et al, 2016. This research goes further in explaining how the negative effects of the computer-consumer relationship can be alleviated by the use of MIM, which is associated with socialness perception, media richness, consumer involvement, emotional connections and positive WOM.…”

Section: Contributions To Theory and Managerial Implicationsmentioning

confidence: 92%

Understanding the effect of smart retail brand – Consumer communications via mobile instant messaging (MIM) – An empirical study in the Chinese context

Vazquez

Dennis

Zhang

2017

Computers in Human Behavior

Self Cite

View full text Add to dashboard Cite

“… воздействие социально-экономических, психологических и географических факторов (Dennis, Alamanos, Papagiannidis, et al, 2016) на реализацию стратегии мультиканального и омниканального маркетинга торговой организацией, в том числе различия в ее применении в городской и сельской местности. Анализ российских научных трудов в сфере мультиканального и омниканального маркетинга показывает, что исследования в данной области находятся в зачаточной форме.…”

Section: Introductionunclassified

Реализация Стратегии Омникального Маркетинга Торговыми Организациями

Панюкова¹

2015

Russian Journal of Retail Management

View full text Add to dashboard Cite

The article presents the results of a study of tools, advantages, and risks of using the omni-channel marketing strategy by trading organizations. The author analyzes how transmission to the new strategy of consumer communications and sales management will influence market competitiveness of trading companies. She describes the evolution of sales within retail trade networks from multichannel to omnichannel sales and compares mono-, multi-, and omni-channel sales. The author also suggests a newlydeveloped "omni-channel marketing chain" and shows how the creation of new channels influences the increase in the degree of personalization of customer offers. She proves that omni-channel marketing has development potential both in Russia and abroad. KEYWORDSomni-channel marketing, multichannel integration, trade networks, sales channels, personalization of offers CITATION

show abstract

Does social exclusion influence multiple channel use? The interconnections with community, happiness, and well-being

Cited by 85 publications

References 43 publications

Speaking to the heart: Social exclusion and reliance on feelings versus reasons in persuasion

Speaking to the heart: Social exclusion and reliance on feelings versus reasons in persuasion

Understanding the effect of smart retail brand – Consumer communications via mobile instant messaging (MIM) – An empirical study in the Chinese context

Реализация Стратегии Омникального Маркетинга Торговыми Организациями

Contact Info

Product

Resources

About