Does self‐face awareness influence green building project performance?—An empirical evidence from China

Abstract

In the circumstances of "Carbon Peak," it is imminent to implement green construction technology in the construction industry as it is a major source of CO 2 emissions. Nevertheless, little study has been done on the impact of selfface awareness (SA) on green building project performance (GP). On the basis of a large-scale questionnaire survey in China and an in-depth analysis of the four categories (cognition, behavior, satisfaction, and performance), this paper has added an SA dimension, and proposed a new impacting path. Then, based on the improved conceptual model for measuring the impact of green construction behavior on GP, this paper has conducted empirical tests by using a large sample of questionnaire data and partial least square-structural equation modeling method. The results show that: (1) green construction behavior has a positive impact on GP, and the impact of perceived behavioral control of green construction technology is most significant for promoting green construction in the industry, and SA has a significant positive effect on green construction in the industry; (2) environmental perception and perceived behavioral control for green construction technology play a mediating role; and (3) significant differences indeed exist in the multigroup analysis, and the biggest difference is working experiences in the engineering field. Finally, this paper has proposed corresponding management implications based on the above findings. The main contribution of this study is that this study has developed a new dimension (SA) to the model considering Chinese national and cultural differences, in an attempt to reveal the impact of green construction technology on GP in the Chinese context. In addition, the promotion of green construction (PGC) in the construction industry was also added based on the sustainability perspective, which is the first attempt to explore the role of the PGC.

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“…The variables gender, age, and professional experience appeared not to have a significant impact on the level of awareness. These findings are consistent with those of Xie et al [39] who found that gender, age, and years of experience in green building do not have significant moderating effects on the level of GB practices awareness.…”

“…Table 2 reveals that stakeholders who had learned about green practices from formal training, building regulations, or demonstration projects are significantly (p < 0.05) more aware of green building than those without these sources of awareness. Novieto et al [41] and Xie et al [39] support formal training and education for raising awareness of GB practices. The development of green building demonstration projects served as learning strategies, thereby increasing GB awareness [13,42].…”