Modeling behavioral factors influencing farmers' willingness to adopt rooftop solar photovoltaic: Empirical evidence from rural China

Wang, Yilan; Wang, Zihan; Huang, Fubin; Wang, Zizhan; Zhao, Yujia; Shuai, Jing; Shuai, Chuanmin

doi:10.1016/j.jclepro.2023.138874

Cited by 7 publications

(4 citation statements)

References 71 publications

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“…Cultural Forces underscore the indirect impact of non-material elements, such as practices, rules, activities, and beliefs on individual cognitive processes. Related researches suggest that factors like local attachment [26], individual herd mentality in rural communities [27], concern for social reputation [28], and formal or informal institutions [29] can significantly influence individual cognition. Within the cognitive framework of paying for Homestead Use, an amplified understanding among farmers regarding the security function of homesteads, their empathy towards disadvantaged groups, and the existence of land plots may foster the belief that the reform towards Paid Homestead Use would disrupt their time-honoured practice of utilizing ancestral homes without fiscal obligation.…”

Section: Hypothesismentioning

confidence: 99%

Analysis of Influencing Factors on Farmers’ Willingness to Pay for the Use of Residential Land Based on Supervised Machine Learning Algorithms

Jin,

Li,

Liu

et al. 2024

Land

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Aimed at advancing the reform of the Paid Use of Residential Land, this study investigates the willingness to pay among farmers and its underlying factors. Based on a Logistic Regression analysis of a micro-survey of 450 pieces of data from the Sichuan Province in 2023, we evaluated the effects of three factors, namely individual, regional and cultural forces. Further, Random Forest analysis and SHAP value interpretation refined our insights into these effects. Firstly, the research reveals a significant willingness to pay, with 83.6% of sample farmers being ready to participate in the reform, and 53.1% of them preferring online payment (the funds are mostly expected to be used for village infrastructure improvements). Secondly, the study implies that Individual Force is the most impactful factor, followed by regional and cultural forces. Thirdly, the three factors show different effects on farmers’ willingness to pay from different income groups, i.e., villagers with poorer infrastructure and lower clarity of homestead policy systems tend to be against the reform, whereas farmers with strong urban identity and collective pride support it. Based on these findings, efforts should be made to increase the publicity of Paid Use of Residential Land. Moreover, we should clarify the reform policies, accelerate the development of the online payment platform, use the funds for village infrastructure improvements, and advocate for care-based fee measures for disadvantaged groups.

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Section: Hypothesismentioning

confidence: 99%

Analysis of Influencing Factors on Farmers’ Willingness to Pay for the Use of Residential Land Based on Supervised Machine Learning Algorithms

Jin,

Li,

Liu

et al. 2024

Land

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“…Farmers' willingness to adopt innovations will increase if they believe that implementing innovations is useful and profitable for them and will produce positive results. Consumers' willingness to adopt a product or technology is the Theory of Planned Behavior (TPB) which states people's behavior is planned and the factors that determine it include in individual intentions, subjective norms, and perceived behavioral control (Wang et al, 2023). Furthermore, farmers' attitudes towards innovation are reflected in perceived usefulness (Laksono et.al, 2020).…”

Section: Theoretical Underpinningmentioning

confidence: 99%

The Willingness of Farmers to Adopt Innovations from Farmer-Owned Enterprises (BUMP)

Wicaksono,

Kusuma,

Permanasari

et al. 2024

HBT

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A Method to increase the capacity of farmers is through farmer institutions. BUMP or know as (Farmer-Owned Enterprise) is one of the farmer institutions which incorporate in the agricultural commodity association. BUMP is helpful association for increasing farmer’s income and knowledge, facilitating farmers in obtaining production facilities and also capital, and facilitating the sale of crops to increase the productivity of agricultural products. However, behind the benefits provided, there are challenges that must be faced related to the willingness of farmers to adopt innovations. This study pays attention to how the influence of self-efficacy and attitude on the willingness to adopt is supported by the variables Perceived Ease of Use and Perceived Usefulness. This research was conducted in Dadaplangu Village, Ponggok District, Blitar Regency. Respondents in the study consist of 35 members of Gapoktan Rukun Sentosa who were taken by a saturated sampling technique. The result analysis of this study using SEM PLS showed that self-efficacy, attitude, perceived ease of use, and perceived usefulness influenced the farmers' willingness to adopt the innovation.

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“…01 Self-sufficient PV is morally considered by users to be a more reliable source of energy, relative to traditional energy sources. MD1 4.12 0.887 [63,64] 02 By participating in constructing photovoltaic devices, we contribute to the environment. MD 2 4.15 0.798 [37] 03 I've always cared about protecting the environment.…”

Section: Constructs Item Mean Sd Referencesmentioning

confidence: 99%

“…MD 3 4.16 0.773 [22] 04 Respecting the right of residents, as users, to be fully and transparently informed is crucial when planning PV. MD 4 4.40 0.790 [64] Nostalgic emotion (NE) 05 PV construction does not preserve the past appearance of the landscape. NE1 3.43 1.056 [26] 06 Photovoltaic construction reduces the rich color layers of the original landscape.…”

Section: Constructs Item Mean Sd Referencesmentioning

confidence: 99%

Accepting Solar Photovoltaic Panels in Rural Landscapes: The Tangle among Nostalgia, Morality, and Economic Stakes

Li,

Gou

2023

Land

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In the context of climate change and rural revitalization, numerous solar photovoltaic (PV) panels are being installed on village roofs and lands, impacting the enjoyment of the new rural landscape characterized by PV panels. However, the visual acceptance of PV panels in rural areas of China is not yet fully understood. This study aims to identify and correlate three key influential factors that contribute to the acceptance and appreciation of PV panels in China’s rural settings. A quasi-experiment was conducted, incorporating diverse landscapes into six rural settings, each containing both the original landscape and PV panels. The findings demonstrated that the original rural landscape was significantly more scenic than PV panels, and factors contributing to the appreciation of traditional landscapes, such as nostalgia, played a vital role in rejecting PV panels. Conversely, renewable energy-related factors, such as economic stakes and moral desirability, were found to contribute to the acceptance of PV panels. This study contributes to the strategic planning and design of solar PV panels in rural landscapes, taking into consideration social acceptance and local contexts.

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Modeling behavioral factors influencing farmers' willingness to adopt rooftop solar photovoltaic: Empirical evidence from rural China

Cited by 7 publications

References 71 publications

Analysis of Influencing Factors on Farmers’ Willingness to Pay for the Use of Residential Land Based on Supervised Machine Learning Algorithms

Analysis of Influencing Factors on Farmers’ Willingness to Pay for the Use of Residential Land Based on Supervised Machine Learning Algorithms

The Willingness of Farmers to Adopt Innovations from Farmer-Owned Enterprises (BUMP)

Accepting Solar Photovoltaic Panels in Rural Landscapes: The Tangle among Nostalgia, Morality, and Economic Stakes

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