“…Bowman (2010) argues that another form of P-J fit-needs-supply-is a major driving force for lacking recruitment, suggesting that many students do not see fundraising as a viable career path, largely borne from a belief that working at a nonprofit necessarily means unsustainably low salaries. Evidence is mixed regarding wage differentials between nonprofit and for-profit professionals (Bishow & Monaco, 2016;Borkoski & Ruhm, 2016;Handy & Katz, 1998;Handy, Mook, Ginieniewicz, & Quarter, 2007;Leete, 2002;Schumacher, 2009), but fundraisers are often among the highest-paid nonprofit employees and among the highest-paid administrative staff at universities (Lindahl & Conley, 2002;Mesch & Rooney, 2008). In 2016, the average salary of all fundraisers (not just those in higher education) was $70,256 (Association of Fundraising Professionals, 2017).…”