1998
DOI: 10.1006/jmla.1997.2557
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Does Pizza Prime Coin? Perceptual Priming in Lexical Decision and Pronunciation

Abstract: In six experiments we investigated priming for perceptually related word pairs (i.e., words that refer to objects with the same shape such as pizza-coin), trying to replicate earlier findings by Schreuder, Flores d' Arcais and Glazenborg (1984) while avoiding some of the methodological problems that were present in that study. Under standard conditions no perceptual priming was obtained. However, in all experiments priming for associated pairs was found. Only after activation tasks that focused on perceptual … Show more

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Cited by 85 publications
(110 citation statements)
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References 25 publications
(70 reference statements)
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“…For instance, in sentence-picture verification experiments, Zwaan, Stanfield, and Yaxley (2002) observed congruency effects between a shape implied in a sentence and a shape shown in a picture. Furthermore, several studies have observed perceptual priming in lexical decision, where a response to a target word (e.g., ''coin'') is faster when a preceding prime word has a referent with a shape similar to the target word's referent (e.g., ''pizza'') than when the prime word has a referent with a different shape (e.g., ''table''; Moss, McCormick, & Tyler, 1997;Schreuder, Flores d'Arcais, & Glazenborg, 1984; but see Pecher, Zeelenberg, & Raaijmakers, 1998). Kellenbach, Wijers, and Mulder (2000) showed that at the neurophysiological level this shape priming was reflected in the N400, with N400 amplitude being smaller when prime and target had similarly shaped referents than when these were different.…”
Section: Introductionmentioning
confidence: 99%
“…For instance, in sentence-picture verification experiments, Zwaan, Stanfield, and Yaxley (2002) observed congruency effects between a shape implied in a sentence and a shape shown in a picture. Furthermore, several studies have observed perceptual priming in lexical decision, where a response to a target word (e.g., ''coin'') is faster when a preceding prime word has a referent with a shape similar to the target word's referent (e.g., ''pizza'') than when the prime word has a referent with a different shape (e.g., ''table''; Moss, McCormick, & Tyler, 1997;Schreuder, Flores d'Arcais, & Glazenborg, 1984; but see Pecher, Zeelenberg, & Raaijmakers, 1998). Kellenbach, Wijers, and Mulder (2000) showed that at the neurophysiological level this shape priming was reflected in the N400, with N400 amplitude being smaller when prime and target had similarly shaped referents than when these were different.…”
Section: Introductionmentioning
confidence: 99%
“…Woolsey, 1997), (2) prime or target visibility (Balota, 1983;Balota, Yap, Cortese, & Watson, 2008;Kiefer & Martens, 2010;Stolz & Neely, 1995;Thomas, Neely, & O'Connor, 2012), (3) response tasks (Hutchison, Balota, Cortese, & Watson, 2008;Kahan, Neely, & Forsythe, 1999;Pecher, Zeelenberg, &Raaijmakers, 1998), (4) prime-target relation type (Chiarello, Burgess, Richards, & Pollock, 1990;Hodgson, 1991;Moss, Ostrin, Tyler, & Marslen-Wilson, 1995), and (5) developmental or individual differences (Balota & Duchek, 1988;Moritz, Woodward, Küppers, Lausen, & Schickel, 2003;Plaut & Booth, 2000;Stanovich & West, 1979). Interactions within such factorial designs have provided the foundation for developing theories of semantic organization of knowledge and memory retrieval.…”
mentioning
confidence: 99%
“…by making certain characteristics salient to subjects. For example, priming from perceptually similar items (e.g., coin-pizza) occurs only when such items constitute a majority of the list (see Hutchison, 2003;Pecher et al, 1998). Selecting extreme values should also increase the salience of prime and target item characteristics (e.g., word frequency, regularity, imageability, etc.)…”
mentioning
confidence: 99%
“…In the present study, we propose that the degree of activation of visual information in the process of object categorization might depend on the situational relevance of this information (Chaigneau, Barsalou, & Samani, 2009;Pecher et al, 1998). We define this situational relevance as the result of the visual and semantic relations between the objects.…”
Section: Introductionmentioning
confidence: 88%