Does perceived consumer fit matter in corporate social responsibility issues?

Does Customer Loyalty Depend on Corporate Social Responsibility?

“…A socially responsible company should strive to make profits, obey the law, be ethical, and be a good corporate citizen (Carroll, 1991, p. 43). This kind of CSR definition is known as the pyramid of CSR, and it is very accepted among researchers in this field and the most frequently cited in domestic and foreign literature (García de los Salmones, Herrero, & Rodríguez del Bosque, 2005;Ivanović-Đukić, 2011;Lee, Park, Rapert & Newman, 2012;Park, Lee & Kim, 2014;Perez, García de los Salmones, & Rodríguez del Bosque, 2012;Srbljinović, 2012), which is why this research is based on this definition of CSR. Some authors have suggested a different order in Carroll's pyramid due to different cultural, historical, and religious traditions (Crane, Matten, & Spence, 2006;Visser, 2006).…”

“…Customers have more trust, purchase more, and prefer to recommend socially responsible companies (Vlachos, Tsamakos, Vrechopoulos, & Avramidis, 2009). Numerous studies have shown a positive relationship between perceptions of CSR and customer loyalty (Ailawadi, Neslin, Luan, & Taylor, 2014;Chung et al, 2015;García de los Salmones et al, 2005;He & Li, 2011;Lee et al, 2012;Marin et al, 2009;Perez et al, 2012;Srbljinović, 2012). Customers appreciate companies' participation in humanitarian events, programs devoted to energy conservation, sponsorship of local events, etc.…”

Customer–company identification and the effectiveness of loyalty programs

“…Customers support companies with repeated patronage (Bhattacharya & Sen, 2003). Moreover, companyidentified customers tend to stay loyal to that company, reflecting a desire to express a consistent social identity (Dutton et al, 1994); express more positive evaluations of the company; and persist in a long-term relationship with the company (Lee, Park, Rapert, & Newman, 2011). Accordingly, H5.…”

“…The authors also qualified the panel of participants by ensuring each member's participation in at least one loyalty program and role as a key purchase decision maker. The final sample consists of 573 consumers, 49% of whom were women, with an average age of 29 years, comparable to samples in previous studies of customer loyalty (Balabanis, Reynolds, & Simintiras, 2006;Kwon & Lennon, 2009) and CCID (Lee et al, 2011). At the beginning of the survey, respondents noted a loyalty program in which they were members; the instructions indicated that respondents should keep that selected loyalty program in mind throughout the survey.…”

Exploring the Impact of Strategic Proactivity on Perceived Corporate Social Responsibility in Nigeria’s Petroleum Industry: A Structural Equation Modeling Approach

“…When companies deploy CSR strategies, their ability to instil value and ensure the perception of that value may be a determining factor of the perception of their CSR initiatives by stakeholders. Lee, Park, Rapert and Newman (2011) found that the value fit between consumers' value and the value provided by CSR initiative is antecedent to perceived CSR. This implies that the fit between the value provided by CSR initiative and the values specific to stakeholders enhances value perception and leads to the perception of CSR.…”