“…Besides, it has become an interesting research topic among academicians because of its several positive employee and organizational outcomes (Fatima et al, 2017). Scholars argue that there could be several reasons for the far-reaching interest in the field of IWB, such as the high competition prevailing in hospitality industry (Chen, 2011;Ottenbacher, 2007), substitutable service offerings (Su, 2011), gaining competitive advantage, long term survival (Fan et al, 2011;Liu, 2017), increasing firms revenue, adding value to existing firms service offerings (Chen, 2017), instability of economy, and changing needs of customers' demands and expectations (Slatten, 2014).…”