Does Green Fashion Retailing Make Consumers More Eco-friendly?

Lee, Namhee; Choi, Yun Jung; Youn, Chorong; Lee, Yuri

doi:10.1177/0887302x12446065

Cited by 80 publications

(20 citation statements)

References 42 publications

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“…Social influences and perceived monetary values significantly affect consumer intention to purchase green appliances. Thus, relatives, friends, and perceived monetary value play key roles in affecting the intention to purchase green products [70]. Regarding monetary value, businesses must emphasize the quality and functions of green products; thus, when consumers purchase green products, they are aware of their environmental benefits and energy savings in addition to their functions as products.…”

Section: Managerial Implicationmentioning

confidence: 99%

Exploring the Consumer Behavior of Intention to Purchase Green Products in Belt and Road Countries: An Empirical Analysis

2018

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This study explored the consumer behavior of intention to purchase green products based on a decision-making model that integrates cognitive attributes, affective attributes, and behavioral intentions in Belt and Road countries. The questionnaires were collected from customers who previously purchased green products; this study distributed the questionnaires at the appliance section of the department stores and collected 227 valid responses. Environmental attitude, product attitude, social influence, and perceived monetary value positively affected purchase intention; among these attributes, product attitude most substantially affected purchase intention. Cognitive values (collective and individual) significantly and positively affected environmental and product attitudes. Regarding individual environmental literacy, objective knowledge did not significantly affect environmental attitude, whereas subjective knowledge positively and significantly affected product attitude. In addition, both environmental awareness and government role (extrinsic motivating attributes) significantly and positively affected environmental and product attitudes for sustainable consumption. Media exposure also exerted a significant positive effect on environmental attitude for reducing, reusing and recycling emissions.This study implied that consumers do not consider green product attributes at all but instead are affected by other attributes, such as cognitive values, individual environmental literacy, price, and brand equity. Thus, the environmental attitude would be overruled by self-efficacy, the importance of product recycling, convenience, and unexpectedness. Therefore, this study explored the influence of environmental and product attitudes and purchase intention regarding green appliances based on the affective domain in the choice behavior model [6]. This study considered the Belt and Road Initiative (B&RI) countries. The Chinese government has promoted this initiative in the hopes of developing new market features.Although the literatures argue that consumers do consider green product attributes [7-9], these considerations are often pushed to the background. This study proposed that there is a trade-off in the evaluation of green product attributes that influences purchasing decisions, e.g., consumers tend to focus on product attributes first followed by green product attributes. To examine this assumption, this study focused on the trade-off between green and other product attributes on purchasing intentions. Specifically, cognitive value, individual environmental literacy and extrinsic motivating attribute are likely to be important predictors of consumer purchasing behavior because they steer the focus to specific product attributes. The aim of this study was to examine our assumption that consumers tend to focus on product attributes first followed by green product attributes and how this relationship depends on one's values. In addition, a few studies have discussed the relationships among environmental knowledge, attitud...

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Section: Managerial Implicationmentioning

confidence: 99%

Exploring the Consumer Behavior of Intention to Purchase Green Products in Belt and Road Countries: An Empirical Analysis

2018

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“…Environmental knowledge can function as a representation of the level of an individual's environmental responsibility, and can thus influence environmentally friendly attitudes as well as behaviour (Frick, Kaiser, & Wilson, 2004;Taufique, Siwar, Chamhuri, & Sarah, 2016). The findings of past studies suggest that increasing environmental knowledge, in general, can inform and raise consumers' purchasing intention toward green products (Lee, Yun, Youn, & Lee, 2012;Mostafa, 2009; Vicente-Molina, Fernández-Sáinz, & Izagirre-Olaizola, 2013). However, other research has found that environmental knowledge will only be directly linked with a small fraction of environmentally friendly behaviour in consumers (Kollmuss & Agyeman, 2002).…”

Section: Environmental Knowledgementioning

confidence: 99%

The role of cultural values in green purchasing intention: Empirical evidence from Chinese consumers

Sheng

Xie

Shouliang

et al. 2019

Int J Consumer Studies

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Environmental problems, especially in the case of water and air pollution, are the harmful result of the overconsumption of fossil fuels as well as various forms of industrial sewage water discharge. Recently, growing environmentally friendly purchasing behaviour of consumers has become regarded as an effective method for alleviating such environmental problems. Due to concerns regarding the natural environment, consumers have increasingly begun to exhibit favourable attitudes towards environmentally friendly products, and as a result, are more likely to purchase “green” products. However, green purchasing behaviour of consumers varies across different nations and cultures. This study aims to reveal how Chinese cultural values (specifically, the Doctrine of the Mean) influence green purchasing intention of Chinese consumers. As the lifestyles of consumers will be deeply affected by their cultural values, this study examines the mediating effects of the four dimensions of Chinese lifestyle have on consumers. At the same time, environmental knowledge is considered as a moderating variable in order to investigate the relationship between the Doctrine of the Mean and green purchasing intention. The study’s data were collected from Chinese consumers. Empirical results reveal that such Chinese cultural values are positively associated with green purchasing intention, and that three dimensions of consumer lifestyle (namely leadership, cost consciousness and development consciousness), are all found to play mediating roles in the relationship between the Doctrine of the Mean and green purchasing intention in Chinese consumers. The moderating effects of environmental knowledge are exhibited in the influence of leadership as well as development consciousness on green purchasing intention. The study’s findings have theoretical implications for understanding green purchasing intention as well as behaviour of Chinese consumers further. The study’s findings also present practical implications for how to promote green purchasing intention in Chinese consumers better.

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“…Thus, a campaign has from the outset higher chances to reach those who are already involved with or concerned about an issue as opposed to those who feel less involved or concerned. An impact of environmental concern on persuasive effects has, for instance, been found for advertising environmentally friendly products (Chan & Lau, 2004;Grimmer & Woolley, 2012;Lee, Choi, Youn, & Lee, 2012). Also effects of media coverage on environmental issues have been shown to be influenced by environmental concern (Hart, Nisbet, & Shanahan, 2011;Zhao, 2009).…”

Section: Environmental Concernmentioning

confidence: 99%

Environmentalism—A Question of Guilt? Testing a Model of Guilt Arousal and Effects for Environmental Campaigns

Wonneberger

2017

Journal of Nonprofit & Public Sector Marketing

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Guilt has been identified as a crucial factor mediating the effects of social campaigns. So far, however, knowledge regarding the process of guilt arousal is limited. This paper studies processes of guilt arousal and effects for the context of environmental donation campaigns. Following the extended parallel process model, environmental concern and self-efficacy are introduced as main predictors. Results of an experiment show that guilt arousal enhances campaign effects for those with a high concern but is the wrong strategy to reach those with a low concern. Guilt arousal is not influenced by self-efficacy and occurs independently of emotional message frames.

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Does Green Fashion Retailing Make Consumers More Eco-friendly?

Cited by 80 publications

References 42 publications

Exploring the Consumer Behavior of Intention to Purchase Green Products in Belt and Road Countries: An Empirical Analysis

Exploring the Consumer Behavior of Intention to Purchase Green Products in Belt and Road Countries: An Empirical Analysis

The role of cultural values in green purchasing intention: Empirical evidence from Chinese consumers

Environmentalism—A Question of Guilt? Testing a Model of Guilt Arousal and Effects for Environmental Campaigns

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