2020
DOI: 10.2308/jiar-19-070
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Does Firms' Dissemination of Corporate Social Responsibility Information through Facebook Matter for Corporate Reputation?

Abstract: This paper examines the impact of firms' dissemination of corporate social responsibility (CSR) information through Facebook on corporate reputation. We investigate this relationship empirically by using a corporate reputation index that tracks non-professional stakeholders' daily perceptions of corporate reputation over time. We find that firms disclosing CSR information on Facebook experience a decrease in reputation. If we differentiate Facebook postings based on whether their content provides environmental… Show more

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Cited by 5 publications
(2 citation statements)
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“…Other research could consider the avenues firms use to disclose CSR information to consider whether the same antecedents hold outside of the formal CSR report. For example, Maniora and Pott (2020) examine the effect of CSR information disseminated via Facebook on a firm's reputation among nonprofessional stakeholders, such as consumers and employees, and find a decrease in reputation suggesting the information could be perceived as a greenwashing tool. Also, Bonsón and Bednárová (2015) consider reporting via YouTube and find some evidence that companies might use that outlet to build legitimacy.…”
Section: Discussion and Directions For Future Researchmentioning
confidence: 99%
“…Other research could consider the avenues firms use to disclose CSR information to consider whether the same antecedents hold outside of the formal CSR report. For example, Maniora and Pott (2020) examine the effect of CSR information disseminated via Facebook on a firm's reputation among nonprofessional stakeholders, such as consumers and employees, and find a decrease in reputation suggesting the information could be perceived as a greenwashing tool. Also, Bonsón and Bednárová (2015) consider reporting via YouTube and find some evidence that companies might use that outlet to build legitimacy.…”
Section: Discussion and Directions For Future Researchmentioning
confidence: 99%
“…As the most significant intangible asset in management (p. 12, [82]), corporate reputation represents the stakeholders' collective perceptions of how an organization has satisfied their expectations [83]. As reputation reveals "the degree to which stakeholders perceive a company as good or bad" (p. 185, [84]), numerous studies [85][86][87][88][89] have investigated the impact of CSR on corporate reputation. CSR programs are indicative of an organization's commitment to engaging in activities aiming to advance environmental and social goals beyond their financial and legal obligations to stakeholders [90][91][92], 2022.…”
Section: Corporate Reputationmentioning
confidence: 99%