Does environmental advertising reflect integrated marketing communications?: An empirical investigation

Carlson, Les; Grove, Stephen J.; Laczniak, Russell N.; Kangun, Norman

doi:10.1016/s0148-2963(96)00073-2

Cited by 58 publications

(34 citation statements)

References 6 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…These problems are attributed in part to the type of environmental claims being employed (Carlson et al, 1993(Carlson et al, , 1996b. In that context, the present study demonstrates that other things being equal, substantive claims that provide detailed and concrete information about how the service firm contributes to environmental protection will elicit much more positive Figure 4 Details of the moderating influence of perceived seriousness of environmental problems: the high-involvement service of hotel (N ¼ 600)…”

Section: Discussionmentioning

confidence: 70%

“…Indeed, the occurrence of several well publicized incidents of bogus environmental claims, and the occasional exaggeration and misrepresentation by some green marketers, have prompted consumers to be skeptical about environmental advertising claims (Carlson et al, 1996b;Landler, 1991). To overcome this skepticism, service marketers must ensure that the promoted environmental benefits of their offerings can genuinely be perceived by consumers as bearing real and positive impacts on environmental quality (Davis, 1993).…”

Section: Discussionmentioning

confidence: 99%

See 1 more Smart Citation

The effectiveness of environmental claims for services advertising

Chan

Leung

Wong

2006

Journal of Services Marketing

View full text Add to dashboard Cite

If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -The purpose of this study is to explore how different types of environmental claims may affect the communication effectiveness of environmental advertising. Two two moderating variables include the perceived eco-friendly image of the originating country and consumer involvement. Design/methodology/approach -The examination involves the analysis of the responses of 1,200 subjects in Shanghai, China, to mock advertisements containing environmental claims using a 2 x 3 factorial design. Findings -Environmental claims enhance the communication effectiveness of advertisements for both high-and low-involvement services. For highinvolvement services, substantive environmental claims generate more favorable attitudinal responses than do associative environmental claims. Research limitations/implications -This research focused on a single Chinese city and on two service categories with contrasting degrees of involvement. While such a confinement can enhance the internal validity of the findings, their external validity has yet to be established. Practical implications -These findings suggest that marketers should adopt a situational perspective by taking into account environmental claim type, country disposition, the degree of environmental consciousness of their target consumers, and service type when designing their environmental advertising campaigns. Originality/value -Although a number of previous studies have focused on the application of environmental claims to advertise products, similar investigation into how these claims may help advertise services is virtually non-existent. In this respect, the present study can be viewed as the first empirical work devoted to closing this research gap.

show abstract

Section: Discussionmentioning

confidence: 70%

Section: Discussionmentioning

confidence: 99%

The effectiveness of environmental claims for services advertising

Chan

Leung

Wong

2006

Journal of Services Marketing

View full text Add to dashboard Cite

show abstract

“…One of the many reasons behind the value of IMC is that using multiple communication tools can be mutually reinforcing, or "synergistic" (e.g., Carlson et al 1996;Cook 1996Cook , 1997Duncan and Everett 1993;Eagle et al 1999;Hutton 1996;Naik and Raman 2003;Nowak and Phelps 1994;Pickton and Hartley 1998;Reid 2003;Schultz 1996;Schultz and Kitchen 1997;Stewart 1996). Furthermore, using multiple communication tools is expected to be efficient, rather than extravagant or redundant.…”

Section: Theoretical Explanations For the "Synergy" Effectmentioning

confidence: 99%

An Empirical Investigation of the Interaction Between Publicity, Advertising, and Previous Brand Attitudes and Knowledge

Stammerjohan

Wood

Chang

et al. 2005

Journal of Advertising

135

View full text Add to dashboard Cite

“…These factors have been investigated as influences of the purchase decision: price strategies (Bhate & Lawler, 1997;L. K. Mathur, & I. Mathur, 2000;Moon et al, 2002;Tung et al, 2012), product strategies (Martinsons et al, 1997;Chen, 2001;Handfield et al, 2001;Pujari, Wright, & Peattie, 2003;De Caluwe, 2004;Bhaskaran et al, 2006;Jansen & Stevels, 2006;De Ferran & Grunert, 2007), distribution strategies (Handfield et al, 2001) and communication strategies (Carlson, Grove, & Kangun, 1993;Banerjee, Gulas, & Iyer, 1995;Carlson & Grove, 1996;Mohr, Eroglu, & Ellen, 1998;Wagner & Hansen, 2002;Lankard & McLaughlin, 2003) but not altogether in cause-effect analysis.…”

Section: Introductionmentioning

confidence: 99%

Marketing Mix Influencing Organic Foods Purchase of Mexican Consumers

Lizbeth¹,

Salgado-Beltran²,

Joel³

et al. 2013

CUBR

View full text Add to dashboard Cite

The company to sensitize environmentally to its potential market can use price, product, distribution, and communication. This study provides market-evidence on how to approach Mexican consumers, regarding marketing mix and its effects on organic foods purchase. The main goal is to contribute to an analysis of causes-effects on consumer perceptions based on the Structural Equations Model (SEM). In order to contrast the hypothesis, data were obtained using a structured questionnaire based on a five-point Likert scale (n = 383). We rejected hypothesis 1, the price has a positive and significant effect on organic foods purchase (-0.23, p < 0.002).

show abstract

Does environmental advertising reflect integrated marketing communications?: An empirical investigation

Cited by 58 publications

References 6 publications

The effectiveness of environmental claims for services advertising

The effectiveness of environmental claims for services advertising

An Empirical Investigation of the Interaction Between Publicity, Advertising, and Previous Brand Attitudes and Knowledge

Marketing Mix Influencing Organic Foods Purchase of Mexican Consumers

Contact Info

Product

Resources

About